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Public Diplomacy
This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constintuencies and adversaries. The authors argue that the antipathy for the U.S. government w as aroused by some U.S. policies of outsourcing some aspects of public diplomacy.
Communicating with the World
"Communicating with the World" defines and examines public diplomacy in the context of a government's conduct of foreign affairs and identifies its rationale as an outgrowth of the worldwide communications revolution, ideological conflicts, and the interdependency of nations. The book explains the evolution of U.S. public diplomacy since World War II in terms of enabling legislation, the actions of successive directors of the U.S. Information Agency (USIA). In particular, it concentrates on the specific ways in which the U.S. government practices public diplomacy through its diplomatic missions abroad, noting the role of the ambassador and the "country team" and the importance of dialogue-- ...
American Diplomacy
These essays examine questions arising from the Obama administration's efforts to revive American diplomacy and its response to the ways in which diplomacy itself is being transformed. The essays examine these questions from a variety of theoretical and practical perspectives provided by scholars and diplomats from around the world and within the United States. A common focus of the collection is on how diplomacy's contribution to the effectiveness of foreign policy has been undervalued in the United States by governments, the foreign policy community, and academics. Together, the essays seek to raise awareness of American diplomacy conducted at all levels of government and society. They consider its future prospects in the context of America's economic difficulties and the anticipated further erosion of its international position. And they ask how American diplomacy may be strengthened in the interests of international peace and security, whether under a second term Obama administration or the leadership of a new president.
Attacking Soccer
This book examines match strategies for creating goal scoring opportunities out of the following systems of play: 4-4-2, 4-3-3, 3-5-2, 4-3-1-2, 4-5-1. For each system, the author discusses the strategy, tactics, system and schemes of play as well as the technical, tactical and physical characteristics of the players who use the system. Several situational attacking schemes are also presented using clear diagrams and detailed descriptions.
Coaching Soccer
Match coaching is often overlooked in soccer coaching courses in favour of drills and training methods. This book tackles the tough task of preparing for, executing, and analysing the match.
101 Youth Soccer Drills
The second of two volumes, this book supplies the coach with a comprehensive reservoir of easily-accessible drills, some classics and some thought-provoking innovations too.
Ajax, Barcelona, Cruyff
In these interviews, Cruyff talks about how he learned his trade and how he went on to play for Barcelona and Ajax. He also explores the philosophy behind total football, the driving force behind the great Dutch side of the 70s and a style of football many top teams attempt to emulate today.
Africa United
Football inspires competition and inflames passions nowhere as strongly as in Africa. Travelling across thirteen countries, from Cairo to the Cape, journalist Steve Bloomfield meets players and fans, politicians and rebel leaders, and discovers the role that football has played in shaping the continent. He recounts how football has helped to prop up an authoritarian regime in Egypt, end a conflict in Côte d'Ivoire and provide a tiny ray of light in war-torn Somalia. Africa United is a superb, modern-day portrait of Africa, told through the game that unites it.
Complete Conditioning for Soccer
Contains ninety-three practice drills and exercises designed to help children develop the stamina and skills needed to play soccer.
