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Public Relations
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading...
Consumption Of Culture
Culture does not become ""culture"" until it is consumed. This is the radical new interpretation of early modern social history presented in The Consumption of Culture 1600-1800. 21 US and 4 european contributors, from a wide range of historically oriented fields (historians of society, politics, ideas, science, literature and the arts), explore topics such as the formation of a culture consuming public, the development of a literary canon, the role of consumption in the formation of the modern state, elite and popular forms of cultural consumtpion and the place of women as consumers of cultur.
Postmodernism and The Other
Postmodernism has often been presented as a new theory of liberation that promotes pluralism and gives representation to the marginalised peoples of the non-west and 'other' cultures.In this major assessment of postmodernism from a non-western perspective, Ziauddin Sardar offers a radical critique of this view. Covering the salient spheres of postmodernism - from architecture, film, television and pop music, to philosophy, consumer lifestyles and new age religions - Sardar reveals that postmodernism in fact operates to further marginalise the reality of the non-west and confound its aspirations.By tracing postmodernism's roots in colonialism and modernity, Sardar demonstrates that the dominant contemporary intellectual fashion, peddling an insidiously oppressive and subtle revisionism, is the most comprehensive onslaught on the non-west ever experienced. In stern retort, the author offers ways in which the peoples of the non-west can counter the postmodern assault and survive with their identities, histories and cultures intact.
Sacred Narrative
Alan Dundes defines myth as a sacred narrative that explains how the world and humanity came to be in their present form. This new volume brings together classic statements on the theory of myth by the authors. The twenty-two essays by leading experts on myth represent comparative, functionalist, myth-ritual, Jungian, Freudian, and structuralist approaches to studying the genre.
Ethnic Mobilisation in a Multi-cultural Europe
This book deals with two interrelated and intertwined topics. One is that of the meaning of the concept of the multi-cultural society in Europe, both as an ideal, and as a means of describing actual societies. The other is that of ethnic political organizations and the role that they do and should desirably play in a democratic Europe.Unlike the question of racism on which most liberal scholars are united, the problem of ethnic politics in the multi-cultural society gives rise to considerable controversy which is well represented in this book. For many the notion of the multi-cultural society is a desirable ideal, but for others it involves a kind of apartheid incompatible with the ideals of liberty and equality in such a society and a political situation in which minority groups can be manipulated and controlled.These themes have been the basis of considerable research in Britain but it has become clear in communications with European scholars that many of the assumptions underlying British research are by no means acceptable to researchers in Europe.
Fundamentals of Educational Research
Cuts through the complexities of educational research to give the novice reader a sound basis to define, develop, and conduct study, while providing insights for even the accomplished reader.
The Power of Tests
Language in Social Life is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions. In all modern societies individuals are subject to tests, whether to enter educational programs, to pass from one level to the next or to grant certificates to practice. Yet, tests are powerful tools which are often introduced in undemocratic and unethical ways as disciplinary tools for carrying out various policy agendas. Tests can be detrimental t...
Alpamysh
CARRIE, a full-text electronic library based at the University of Kansas, presents the text of "Alpamysh: Central Asian Identity Under Russian Rule." H. B. Paksoy wrote the book, which was originally published in 1989. The book uses the Alpamysh as a case study regarding the treatment of the Central Asian people by the Soviet Union.
The Azerbaijani Turks
The first comprehensive account of Azerbaijan's rich and tumultuous history up to the present time.
Principles of Human Evolution
Principles of Human Evolution presents an in-depth introduction to paleoanthropology and the study of human evolution. Focusing on the fundamentals of evolutionary theory and how these apply to ecological, molecular genetic, paleontological and archeological approaches to important questions in the field, this timely textbook will help students gain a perspective on human evolution in the context of modern biological thinking. The second edition of this successful text features the addition of Robert Foley, a leading researcher in Human Evolutionary Studies, to the writing team. Strong emphasis on evolutionary theory, ecology and behavior and scores of new examples reflect the latest evoluti...
