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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Confluence of Artificial Intelligence and Robotic Process Automation
This book provides a detailed insight into Robotic Process Automation (RPA) technologies linked with AI that will help organizations implement Industry 4.0 procedures. RPA tools enhance their functionality by incorporating AI objectives, such as use of artificial neural network algorithms, text mining techniques, and natural language processing techniques for information extraction and the subsequent process of optimization and forecasting scenarios for the purpose of improving an organization's operational and business processes. The target readers of this book are researchers, professors, graduate students, scientists, policymakers, professionals, and developers working in the IT and ITeS ...
Swallowing – Physiology, Disorders, Diagnosis and Therapy
Swallowing difficulty or dysphagia is a common disorder and affects all age groups from the newborn to the elderly. Several medical conditions like lack of dentition, gastroesophageal reflux disease, eosinophilic esophagitis, cardiomegaly and strokes can cause dysphagia. It can also follow head -neck surgeries. It is important to diagnose and treat dysphagia, otherwise it can lead to malnutrition and dehydration. Improved understanding of the physiology of swallowing, advances in endoscopic and radiological techniques along with an increasing elderly population has resulted in development of a separate swallowing disorders discipline. This book would be an aid for clinicians, educators and trainees from the fields of speech language pathology, pediatrics, otolaryngology, gastroenterology, oncology, neurology, geriatrics and rehabilitation, all of who form a part of the multidisciplinary swallowing team.
Comparative Analysis of Digital Consciousness and Human Consciousness: Bridging the Divide in AI Discourse
In today's digital age, the rapid advancement of AI and digital technologies has led to the emergence of digital consciousness, blurring the lines between human and machine thinking. At the same time, these technologies offer unprecedented convenience and efficiency but pose significant challenges. Individuals are increasingly facing issues such as stress, anxiety, and technology addiction, impacting their overall well-being and decision-making processes. The dichotomy between digital consciousness and human consciousness raises critical questions about how we can navigate these challenges in a rapidly evolving technological landscape. To address these pressing concerns, Comparative Analysis...
Biomedical Implants
This book provides a comprehensive overview of the development of implants, from the selection of materials to the outcome of the process. It covers various steps, including biocompatible material, synthesis, and characterization, compatibility and limitations of materials, specific implants, and finite element analysis of medical implants. It also presents a comparison between predictions and experimental results by studying real-world problems and addresses the issue of sustainability in implant manufacturing, process modeling, and optimization in additive manufacturing supported by case studies. Features: • Covers the development of implants from the selection of material to the suitabl...
Lions 324B1 District Directory (2013-14)
Print Edition of Lions District 324B1 Directory for 2013-14 was released by District Governor MJF Lion S Shanmugam in August 2013, during his regime. Considering the developments in Mobile Technology, Digital Directories were introduced for Lionism in November 2015, by Lion Dr Er J Shivakumaar. To create Archives of Lions Directories Digitally and make available in every Lion's Mobile Phones, This Edition is Digitised in September 2016. This is replica of the Print Edition and enables availability of information on previous years and will serve as a reference source.
The Complete Indian Sports Quiz Book
Did you know Sachin Tendulkar was the first cricketer in the world to be given out by the third umpire? Did you know that the Khadilkar sisters – Rohini, Vasanthi and Jayashree – dominated the national women’s chess scene in India from 1974 to 1984? Did you know the Indian Women’s Hockey team qualified for the 2016 Rio Olympics after 36 years? With more than 2000 questions, fascinating facts about your sports stars and trivia about some of your favourite games, come discover the world of Indian sports with this highly entertaining and informative book for sports fans and quizzers.
Chess Results, 1986-1988
This reference work continues a comprehensive series chronicling men's chess competitions. Listed in this volume are the results of chess competitions from all over the world--including individual and team matches--from 1986 through 1988. Entries record location and, when available, the group that sponsored the event. First and last names of players are included whenever possible and are standardized for easy reference. Compiled from contemporary sources such as newspapers, periodicals, tournament records and match books, this work contains 843 tournament crosstables and 130 match scores, and is indexed by events and by players.
