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Category Creation
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail o...
The School Services Sourcebook
A practical resource book for school social workers and mental health professionals. This third edition will appeal to practicing professionals in schools and become a popular textbook for graduate level students enrolled in school social work and school counselling courses.
Douglas Gibson Unedited
This volume highlights the work of Canadian editor Douglas Gibson, currently working at McClelland & Stewart. It covers a broad spectrum of topics including the difference between publishing fiction and non-fiction and an analysis of the book industry today.
Biennial Report
1880-1911/12 contain Report of the Commissioner of Public Printing and Superintendent of Public Property.
