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Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture. Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Language in Use
Language in Use creatively brings together, for the first time, perspectives from cognitive linguistics, language acquisition, discourse analysis, and linguistic anthropology. The physical distance between nations and continents, and the boundaries between different theories and subfields within linguistics have made it difficult to recognize the possibilities of how research from each of these fields can challenge, inform, and enrich the others. This book aims to make those boundaries more transparent and encourages more collaborative research. The unifying theme is studying how language is used in context and explores how language is shaped by the nature of human cognition and social-cultu...
Educating for Advanced Foreign Language Capacities
Advanced language learning has only recently begun to capture the interest and attention of applied linguists and professionals in language education in the United States. In this breakthrough volume, experts in the field lay the groundwork for approaching the increasingly important role of advanced language learning in the larger context of multilingual societies, globalization, and security. This volume presents both general and theoretical insights and language-specific considerations in college classrooms spanning a range of languages, from the commonly taught languages of English, French, and German to the less commonly taught Farsi, Korean, Norwegian, and Russian. Among theoretical fra...
Family Talk
'Family Talk' presents a close examination of talk and its role in the day-to-day life of the American family. The text analyses an extensive body of data to identify ways in which family members create and enact their identities within the family.
The Moral Psychology of Amusement
Amusement is an emotion with power. It has the power to make us laugh, but it can also have a power over us (for good or for ill) to control our attention or memory. Amusement can empower our resistance to oppression, or it can itself become an oppressive force. Our amusement can make others feel shame. Amusement even has the power to affect (and be affected by) out moral assessment of others. This volume offers twelve essays from leading and emerging scholars that explore the moral quagmire that is the emotion of amusement. It is a collection that considers the moral psychology of amusement from a range of perspectives, going as far back as ancient Chinese and Greek philosophy up to the most current psychological and sociological findings.
Linguistic Knowledge and Language Use
Combining insights from two of the most influential approaches in linguistics, Construction Grammar and Relevance Theory, this book furthers our understanding of how meaning comes about. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.
Arabic Language and Linguistics
Arabic, one of the official languages of the United Nations, is spoken by more than half a billion people around the world and is of increasing importance in today’s political and economic spheres. The study of the Arabic language has a long and rich history: earliest grammatical accounts date from the 8th century and include full syntactic, morphological, and phonological analyses of the vernaculars and of Classical Arabic. In recent years the academic study of Arabic has become increasingly sophisticated and broad. This state-of-the-art volume presents the most recent research in Arabic linguistics from a theoretical point of view, including computational linguistics, syntax, semantics, and historical linguistics. It also covers sociolinguistics, applied linguistics, and discourse analysis by looking at issues such as gender, urbanization, and language ideology. Underlying themes include the changing and evolving attitudes of speakers of Arabic and theoretical approaches to linguistic variation in the Middle East.
Sustaining Linguistic Diversity
In the last three decades the field of endangered and minority languages has evolved rapidly, moving from the initial dire warnings of linguists to a swift increase in the number of organizations, funding programs, and community-based efforts dedicated to documentation, maintenance, and revitalization. Sustaining Linguistic Diversity brings together cutting-edge theoretical and empirical work from leading researchers and practitioners in the field. Together, these contributions provide a state-of-the-art overview of current work in defining, documenting, and developing the world's smaller languages and language varieties. The book begins by grappling with how we define endangerment—how lan...
Cognitive Approaches to Pedagogical Grammar
In the last 25 years foreign language teaching has been able to increase its efficiency through an orientation towards authentic language materials, pragmatic language functions and interactive learning methods. However, so far foreign language teaching has lacked a sufficiently strong theoretical framework to support the teaching of language in all its aspects. Arguably, such a linguistic theory has to be usage-based and cognition-oriented. Since cognitive linguistics - and especially cognitive grammar - is concerned with conceptual issues against the larger background of human cognition and because it is based on actual language use, it becomes a powerful tool for dealing adequately with t...
