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Our Common Ground: Insights from Four Years of Listening to American Voters
For four years, Diane Hessan has been in weekly conversation with voters across the United States. What she has learned will surprise you, enlighten you, give you hope, and change the way you think about your fellow Americans. Our inability to hear each other, our suspicion, and our impatience is stressing us out and tearing us apart. It's a sickness that permeates the American culture, erodes our collective mental health, and makes us hate each other. To gain insight into how we can move forward, Hessan undertook a massive listening project, conducting an ongoing series of weekly interviews with 500 voters from every state, of every age and ethnicity, and along different points of the polit...
Customer Centered Growth
Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools
Rebels at Work
Struggling to make changes at work or convince management to take action? Ready to challenge conventional thinking or introduce a new idea, but worried about being viewed as a troublemaker or getting in way over your head? Rebels At Work provides concrete ideas, techniques and advice on how to refine your thinking, improve your approach to work, and manage yourself so you can achieve more and stay sane and optimistic in the process. Authors Lois Kelly and Carmen Medina -- successful and occasionally wildly unsuccessful rebels themselves, Lois at marketing agencies, Carmen at the CIA -- reveal ways to navigate corporate politics, frame and communicate ideas, deal with controversy, avoid common mistakes, and manage yourself so you know when and how to keep pushing and when to quit.
Dark Mirror
Set in the universe of Star Trek: The Next Generation, a doorway is opened from another universe and the crew of the U.S.S Enterprise must battle their toughest enemy yet—themselves. One hundred years ago, four crewmembers of the U.S.S EnterpriseTM crossed the dimensional barrier and found a mirror image of their own universe, populated by nightmare duplicates of their shipmates. Barely able to escape with their lives, they returned, thankful that the accident which had brought them there could not be duplicated, or so they thought. But now the scientists of that empire have found a doorway into our universe. Their plan is to destroy from within, to replace a Federation Starships with one of their own. Their victims are the crew of the U.S.S. Enterprise NCC-1701-D, who now find themselves engaged in combat against the most savage enemies they have ever encountered, themselves.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Leveraging Communities of Practice for Strategic Advantage
How can you build a successful community of practice that is integrally linked to your company's strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge capital, and co-author Debra Wallace, the people responsible for a recent project to establish a community of practice for independent agents at Clarica Life Insurance Company— voted one of the most admired knowledge enterprises in the world by practitioners and researchers. 'Leveraging Communities of Practice for Strategic Advantage' combines theory and practice to outline a model for developing successful communities of practice and proposes a direction for establishing communities of practice as an integral part of the organizational structure. Saint-Onge and Wallace relate what worked, what didn't, and why as they tell the story from inception through implementation to assessment. Whether you're developing communities of practice or want to learn how to leverage existing communities for strategic gain, this book provides you with everything you need to launch successful communities of practice in your organization.
Everywhere
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Why We Need the Electoral College
Is the Electoral College anti-democratic? Some would say yes. After all, the presidential candidate with the most popular votes has nevertheless lost the election at least three times, including 2016. To some Americans, that’s a scandal. They believe the Electoral College is an intolerable flaw in the Constitution, a relic of a bygone era that ought to have been purged long ago. But that would be a terrible mistake, warns Tara Ross in this vigorous defense of “the indispensable Electoral College.” Far from an obstacle to enlightened democracy, the Electoral College is one of the guardrails ensuring the stability of the American Republic. In this lively and instructive primer, Tara Ross...
The Complete Guide to Building and Growing a Talent Development Firm
Position your consultancy for longevity and growth. "How do I position a talent development business for lasting success?” is a question Stephen L. Cohen fields regularly. In his practice, he hears it posed countless times in countless ways by independent consultants, corporate executives, and training suppliers alike. Cohen fills The Complete Guide to Building and Growing a Talent Development Firm with answers. And it is why he has organized this guidebook by key milestones for establishing a successful consultancy --one specifically focused on content, delivery, and instruction. Whether you want to start your own firm or take the next steps to grow, Cohen has been in your shoes. In his 4...
Pathway to Adaptability
Building the Foundation for the Smart Enterprise Business enterprises must capitalize on market opportunities, provide current customers with exemplary service, develop new products, control costs and reduce lead-times. One of the key business strategies to achieve these objectives is to develop a smart enterprise that changes information access and business response from weeks and days to hours and minutes. The foundational systems must provide accurate data if information is to be up-loaded into analytics to achieve decision support capability. These include ERP, Supply Chain, Engineering, CRM and Distribution systems that can be positioned to perform greater intelligence gathering and pro...
