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Bare Essentials
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From Movement to Inheritance
This book does not only deal with the history, but also with the effects of the Reformation over the mentality, education and scientifical research among Hungarians during the last five centuries. The spirit of the Reformation has not only been a church-forming factor, but also a force of nation-building and salvation. This volume includes 17 studies of Hungarian Reformed theologians presented at a conference in November 2016. The main goal was to give an overview of the most recent research results in history and theology regarding Reformation and its effects over society and mentality among Hungarians. The contributors come from various Hungarian theological universities from the Carpathian basin, thus the book is an overview of their research topics and results. The City Cluj-Napoca was, became and remained an important center of the Reformation, as significant events took place in its surroundings as well. The Faculty of Reformed Theology of the Babeș-Bolyai University and the Protestant Theological Institute has always functioned in an environment, where the challenges of multi-confessionalism and multiethnicity are also present beside interdisciplinarity.
The Victims at the Berlin Wall, 1961-1989
Although many deaths at the Berlin Wall have been publicized over the years in the media, the number, identity and fate of the victims still remain largely unknown. This handbook changes this by answering the following questions: How many people actually died at the Berlin Wall between 1961 and 1989? Who were these people? How did they die? How were their relatives and their friends treated after their deaths? What public and political reactions were triggered in the East and the West by these fatalities? What were the consequences for the border guards who pulled the trigger and the military and political leaders who gave them their orders after the East German border regime collapsed and the Wall fell? How have the victims been commemorated since their deaths? By documenting the lives and circumstances under which these men and women died at the Wall, these deaths are placed in a contemporary historical context. The authors, in addition to systematically researching the relevant archives and examining all the legal proceedings and Stasi documents, also conducted interviews with family members and contemporary witnesses.
Bare Essentials
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Internationalization of Business
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Reconciliatio
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EBOOK: International Marketing
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s busine...
EBOOK: International Marketing, 5e
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new ...
