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Netaji, the Man
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Among the Great
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Marketing Cases from Emerging Markets
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Quantum Mechanical Tunnelling And Its Applications
This book presents a new approach to quantum mechanical tunnelling and its applications to various fields of physics. The conventional concepts of this phenomenon, which are based on a time-dependent or time-independent approach, are inadequate in providing explanations for 1) the limit of resolution of field-emission microscope, 2) the Esaki-Integral representation the tunnelling I-V characteristics of tunnel diodes, 3) the Josephson effect, 4) the tunnelling time, etc. The new theory presented here not only provides adequate explanation for all the above-mentioned effects but also gives an accurate expression for tunnelling current density which predicts results closer to the experimentally observed values. The new presentation also provides a more comprehensive description of the results obtained using older treatment.
Museology: Some Cute Points
The book is a smart attempt to explore the potentialities and possibilities of modern museums and will prove useful to students, research scholars, social scientists, anthropologists, archaeologists and museologists, compact with theoretical and practical aspects of museology.
Quantum Measurement Approach To Tunnelling, A: Tunnelling By Quantum Measurement
This book presents a new approach to analyze quantum mechanical tunnelling of particles across potential barriers. The conventional concepts of this phenomenon, which are based on a time-in-dependent or a time-dependent perturbation approach are inadequate in furnishing explanations to a number of effects, e.g. (i) the limit of resolution of a field emission macroscope (FEM), (ii) Esaki integral, representing the I-V characteristics of solid-state junctions, (iii) Josephson effect, (iv) tunnelling time, (v) tunnelling current density etc. The new analysis presented here not only provides adequate explanations to all the above mentioned effects but also furnishes an appropriate expression for the tunnelling current density which yields results closer to experimentally observed values.
Bimal Roy's Madhumati
A cinematic masterpiece, Bimal Roy's Madhumati is an enduring classic, and one of the most enduring legacies bequeathed to the Indian film industry by the black-and-white era. Starring the legendary thespians Dilip Kimar, Vyjayanthimala and Pran, Madhumati combined a heartbreaking saga of love with a convincing, spine-chilling ghost story to create an award-winning hit movie which continues to inspire Bollywood even today. In Bimal Roy's Madhumati: Untold Stories from Behind the Scenes, his daughter, Rinki Roy Bhattacharya, explores how Roy's biggest commercial success was made; revisiting shoot locations, meeting people who were involved in its making, building on reminiscences, media reports, interviews and, most importantly, the memories of the three stars-Dilip Kumar, Vyjayantimala and Pran. With a tribute by Amitabh Bachchan, a foreword by Vyjayanthimala and exclusive on-location photographs, this book is a must-have, both for fans of this iconic film and for those interested in the history of the Indian film industry.
The Thespian
Known variously as the last emperor in the Indian film world, a living legend, the thespian, few would contest that Dilip Kumar has been a dominant figure for over five decades in an industry where actors spring up like mushrooms and are wiped out quickly. This book attempts to flesh out the person behind the star and how Kumar's cultured dignity and grace have given him a credibility which transcends the silver screen, making him a public figure who is both widely admired and respected. The book also contains his complete filmography and an array of photographs that chronicle his life and films. Lovingly and film-by-film, this book traces Dilip Kumar’s legendary career which started by pu...
