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Online-Marketing
Inhaltsangabe:Abstract: In the 1990s, people are being more and more confronted with the rapid developments in the information and communication technology sector. Computers seem to be indispensable not only in professional areas of life, but also in educational and private contexts. The Internet, which started as a small network of students, academics, and researchers, has developed into a global network, linking millions of people in countries all over the world. This enormous increase in information flow which is facilitated by Internet services, such as the World Wide Web (WWW), electronic mail (e-mail ) or Usenet news appears to have an influence on communication processes and on the wa...
Elektronische Dissertationen an deutschen Universitäten
Inhaltsangabe:Einleitung: Ziel dieser Hausarbeit ist, die Möglichkeiten der Herstellung, Erschließung, Bereitstellung und Archivierung von elektronischen Dissertationen an deutschen Universitäten darzustellen. Viele Universitäten die sich mit dem Thema des elektronischen Publizierens von Dissertationen beschäftigen, arbeiten eng mit den zugehörigen Universitätsbibliotheken zusammen, die in der Regel alle Bedingungen erfüllen, um digitale Dissertationen zu präsentieren, erschließen und bereitzustellen. Bei den Universitäten bzw. Universitätsbibliotheken, die Dissertationen in elektronischer Form anbieten, handelt es sich zum Teil um durch die Deutsche Forschungsgemeinschaft (DFG) ...
The 90s' Currency Crises
Inhaltsangabe:Abstract: When on June 2nd 1997 Thailand devalued its currency, the stage was set was the most severe and virulent currency crisis of that decade. The sudden reversal of capital flows depleted economic wealth and social cohesion in many East Asian countries, hitherto perveived to belong to the Asian Miracle. Shockwaves of the crisis were felt in most emerging markets, even those outside the region, and reached mature markets when, for instance, the hedge fund Long-Term Capital Management nearly collapsed. In face of these enormous costs, this paper analyses the possibilities and boundaries of attempts to either reduce the likeliness of respective financial shocks or, when unavo...
The Applicability of Western Management Practices in LDCs
Inhaltsangabe:Abstract: Nowadays firms have to interact on the international level to pursue their business. In doing this they might be conducted to deal with LDC firms or even establish a subsidiary in a developing country. The aim of this study is to examine to what extent Western management practices are applicable to specific LDCs environments. First the main differences between in business environment are highlighted. Then the whole lifecycle of establishing and managing a venture abroad will be discussed critically. Results are always presented in a concrete and practical form to that managers might use it as a handbook. Every organisation functions as an open system and is affected b...
Finite Element Study of Plane Wave Acoustic Phenomena in Ducts
Inhaltsangabe:Abstract: This thesis studied the finite element modeling of plane wave acoustic phenomena in ducts. The study looked into finite element factors such as shape functions, mesh refinement, and element distortion. The study concluded that the higher order shape function eight-node quadrilateral element gave considerably better results than lower order shape function four-node quadrilateral element. The eight-node element converged much faster to the analytical solution than the four-node element. The average error, taking all the cases in consideration, for the four-node element was around 30 % for a mesh refinement of about 14 elements per wavelength at 100 Hz frequency. The eig...
A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium
Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing ...
Implementation of an Enterprise Resource Planning System with Focus on End-User Training
Inhaltsangabe:Abstract: The implementation of an Enterprise Resource Planning (ERP) system refers to Information Systems, Business Processes, and People. Basically, it is a changing procedure in organizations that strive for company-wide high performance. Business Process Transformation is about changing a company s focus - from products to customers. Information Systems are replaced by a homogenous system environment which integrates all information into a common system. The behaviour and skills of the company-wide personnel are adapted to perform in the new "world". The big challenge of the implementation is to have the properly-trained people for a high-performance organization. Unfortuna...
Valuation methods of Internet stocks
Inhaltsangabe:Abstract: The purpose of this thesis is to discuss some important reasons for the recent boom of Internet stocks, and to show and assess different methods to evaluate them. The Internet is a medium which is yet in the early days of its development and which will revolutionize communication habits, trade and leisure time behavior in an unseen manner. I will show this in the chapters 2 and 3 with psychological reasons for the recent boom. After that I present 3 typical Internet companies (Yahoo!, eBay, and Amazon.com) with their business content, financial data, and future outlook. Afterwards, the analyzing part of this thesis starts, and I demonstrate which figures an investor s...
Real Options and Corporate Strategy
Inhaltsangabe:Abstract: Every investment, for example new facilities, new products, or strategic partnerships is driven by the pursuit of creating values . Major changes are going on in the valuation of investments. Although the classic shareholder value concept is still a valuable source for identification of value drivers of strategic management, it needs to be extended in terms of its ability to evaluate long-term investment choices. Far too long capital budgeting has only been considered under aspects of its contribution to an overall added economic value rather than focusing on a firm s resources. Recent research emphasized the strategic value of resources leading to formulate the appro...
Law and Practice of Private Health Insurance and Managed Care
Inhaltsangabe:Abstract: A true revolution has taken place in the financing of health care in America. Today, managed care is dominating the way Americans receive and pay for their health care. With the rise of managed care medicine has been wrenched out of its atomized world of solo physician practices and community hospitals and has been transformed into a modern industry of giant for-profit companies traded on Wall Street. The current marketplace is characterized by mergers, acquisitions and the establishment of giant multi-billion dollar healthcare networks. Hospitals and managed care plans run big advertisement campaigns in the media, praising their products and services in order to get ...
