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Handbook of Quality-of-Life Research
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
The Balanced Life
Comprehensive discussion of strategies from behavioral science used to enhance subjective wellbeing and achieve the balanced life.
Proceedings of the 1993 World Marketing Congress
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Happiness
A leading economist discusses the potential of happiness research (the quantification of well-being) to answer important questions that standard economics methods are unable to analyze. Revolutionary developments in economics are rare. The conservative bias of the field and its enshrined knowledge make it difficult to introduce new ideas not in line with received theory. Happiness research, however, has the potential to change economics substantially in the future. Its findings, which are gradually being taken into account in standard economics, can be considered revolutionary in three respects: the measurement of experienced utility using psychologists' tools for measuring subjective well-b...
Marketing and Humanity
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Handbook of Community Well-Being Research
This Handbook brings together foundational and leading-edge research exploring dimensions of improving quality of life in communities of place. Social indicators and other assessment techniques will be explored, including from the framework of community perspectives which is concerned with enhancing quality of life for community members. As part of this trans-disciplinary work, participation, engagement, and empowerment will be key concepts presented. Along with capacity building and service provision, these elements influence community well-being and will be considered along with subjective and objective assessment approaches. Researchers from around the globe share their work on this important topic of community well-being, bringing together a diverse array of disciplinary perspectives. Those working in the areas of public policy, community development, community and social psychology, urban and regional planning, and sustainable development will find this volume particularly useful for the array of approaches presented.
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.
Connecting the Quality of Life Theory to Health, Well-being and Education
This volume connects aspects of personal health, overall well-being, and education to quality of life. It includes discussions of Galen’s and Harvey’s views of the movement of blood in human bodies, and differences in the research traditions of social indicators research and health-related quality of life research. It examines determinants of health and quality of life in a variety of populations, including the residents of the Bella Coola Valley of British Columbia, aboriginal residential school survivors in Canada, and diabetics versus non-diabetics. It describes relations between health survey and patients’ medical chart reviews, the health and quality of life of older people, and the difference between good health and a good life. Other topics explored are student quality of life, comparisons of the quality of life of students, aboriginal and unemployed people, the impact of education on happiness and well-being, and liberal education. In addition, the volume presents Einstein’s views of ethics and science, and unacknowledged authorship in scholarly publications. The final chapter gives a historical review of quality of life research in Canada over the past fifty years.
