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Marketing and Humanity
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.
Social Media and Society
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
The Changing Faces of Higher Education
In a time of rapid change and arising challenges, Millennials are the latest generation to enter high education institutions as junior faculty, administrators, researchers, and scholars. As with each generation they bring new values, perspectives, technological expertise, and expectations. Higher education is facing potentially overwhelming challenges in finances, student debt, relevance, non-traditional hiring, with some institutions facing closure. Academic leaders, often Baby Boomers, attempt to meet these challenges while still tied to traditions from a bygone time. The Changing Faces of Higher Education gives voice to Millennial academics and their perspective of higher education. This ...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Beyond the Happy Ending
Happiness (and the question of how to define, measure and facilitate it) has become a key theme in political, economic and social discourses in recent decades in France and elsewhere, yet research on happiness in French culture and film has been limited. Given that happiness is clearly gendered, this book looks critically at the ways in which contemporary French women’s writing and film give voice to and critique conceptions of happiness. Analysing French and francophone women’s writing (including Nina Bouraoui, Hélène Cixous, Annie Ernaux, Camille Laurens, Leïla Slimani, Delphine de Vigan) and film (including Claire Denis, Céline Sciamma and Agnès Varda), I focus on five main areas: images of happiness in consumer and Internet culture; happiness and intimacy in the family and the home; queering happiness; migrated happiness, and happiness and ageing. Whilst the ‘happiness turn’ is problematic, the desire for happiness, however fraught, matters and I show how representations of happiness in contemporary French women’s writing and film offer alternative conceptions of happiness that enable us to rethink happiness in more critical, diverse and inclusive terms.
Handbook of LGBT Tourism and Hospitality
To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.
The SAGE Handbook of Social Media Marketing
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
Managing Hospitality Organizations
Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Information Spread in a Social Media Age
The rise of social networks and social media has led to a massive shift in the ways information is dispersed. Platforms like Twitter and Facebook allow people to more easily connect as a community, but they can also be avenues for misinformation, fake news, and polarization. The need to examine, model, and analyze the trajectory of information spread within this new paradigm has never been greater. This text expands upon the authors’ combined teaching experience, engineering knowledge, and multiple academic journal publications on these topics to present an intuitive and easy to understand exploration of social media information spread alongside the technical and mathematical concepts. By ...
