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Marketing God
Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified c...
The Truth About Creating Brands People Love
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
The Leadership Dojo
A pioneering book on a new kind of leadership—one that draws on body awareness, ancient wisdom, and real-life corporate examples to empower the modern leader to “do well and do good at the same time" (James N. Baron, Yale School of Management). History is filled with accounts of great leaders, but how did they become so? Written for emergent leaders in any endeavor, this new work from renowned consultant Richard Strozzi-Heckler offers a new approach to leadership. The first book of its kind to base business and management strength on integral body awareness, the book presents key principles such as shugyo, or self-cultivation, as crucial in developing the individual responsibility, socia...
Basics of Branding
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value yo...
Brands that Dream
IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories t...
Kellogg on Branding in a Hyper-Connected World
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the ser...
Powered by Design
The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just “make things,” they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good. Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people.
In Powered by Design, educator, designer, and public speaker Renee Stevens brings a truly up to date and t...
Living Like a Lady When You Have Cancer
When you have a cancer diagnosis, life goes on. I saw this with my teenager battling leukemia. She still had to go out in public and to school despite no hair and the roundness from her chemo. Little things can make a big difference in how you feel navigating the world looking so differently. Donnas book has helpful perspective on how to do this, feeling and looking the best you can. It is a must read if you are living your life while battling for it. Cindy Tripp, parent This book is so relevant and thoughtful for anyone struggling with all the effects of cancer that make life difficult. It is the perfect read for patients and caregivers. Our family has been touched by many kinds of cancer and I only wish that we had a resource with the perfect tips for the problems no one warns you of!! Virginia Howell
Building Brand Communities
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in mea...
Branding Strategies for Success (Collection)
3 breakthrough guides to building, revitalizing, and sustaining great brands - and profiting from them! In three indispensable books, you'll discover powerful new ways to build, rebuild, and sustain any brand - and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history's most successful brand revitalizations: the reinvigoration of McDonald's®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise ... re...
