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Role of Language and Corporate Communication in Greater China
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Translation and Cross-Cultural Communication Studies in the Asia Pacific
Translation and interpreting (T/I) and cross-cultural communication activities in the Asia Pacific are unique in that they involve vastly different languages and cultures. Such differences pose challenges for T/I practitioners and researchers as well as scholars of cross-cultural studies. In Translation and Cross-Cultural Communication Studies in the Asia Pacific, Leong Ko and Ping Chen provide a comprehensive and in-depth account of various issues encountered in translation and interpreting activities and cross-cultural communication in the Asia Pacific. The book covers six areas including translation research from the historical perspective and different issues in translation studies; research on literary translation; studies on translation for special purposes; research on interpreting; translation and interpreting training; and research on issues in cross-cultural communication.
Intercultural Communication in Asia: Education, Language and Values
This volume presents in-depth studies on leading themes in education policy and intercultural communication in contemporary Asia, covering empirical as well as theoretical approaches, and offering both an in-depth investigation of their implications, and a synthesis of areas where these topics cohere and point to advances in description, analysis and theory, policy and applications. The studies address key questions that are essential to the future of education in an Asia where intercultural communication is ever more important with the rise of the ASEAN Economic Community and other international initiatives. These questions include the properties of the increasing globalisation of communication and how it plays out in Asia, especially but not exclusively with reference to English, and how we can place intercultural communication in this context, as well as studies that highlight intercultural communication and its underlying value systems and ideologies in Asia.
Communicating with the World
This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language, meanings, social practices, culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national, institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily, interpersonal meaning in promotional videos and advertisements in China, rhetoric in the editorial...
Caring in Times of Precarity
Caring in Times of Precarity draws together two key cultural observations: the increase in those living a single life, and the growing attraction of creative careers. Straddling this historical juncture, the book focuses on one particular group of ‘precariat’: single women in Shanghai in various forms of creative (self-)employment. While negotiating their share of the uncanny creative work ethos, these women also find themselves interpellated as shengnü (‘left-over women’) in a society configured by a mix of Confucian values, heterosexual ideals, and global images of womanhood. Following these women’s professional, social and intimate lives, the book refuses to see their singlehoo...
The Handbook of Bilingualism and Multilingualism
**Honored as a 2013 Choice Outstanding Academic Title** Comprising state-of-the-art research, this substantially expanded and revised Handbook discusses the latest global and interdisciplinary issues across bilingualism and multilingualism. Includes the addition of ten new authors to the contributor team, and coverage of seven new topics ranging from global media to heritage language learning Provides extensively revised coverage of bilingual and multilingual communities, polyglot aphasia, creolization, indigenization, linguistic ecology and endangered languages, multilingualism, and forensic linguistics Brings together a global team of internationally-renowned researchers from different disciplines Covers a wide variety of topics, ranging from neuro- and psycho-linguistic research to studies of media and psychological counseling Assesses the latest issues in worldwide linguistics, including the phenomena and the conceptualization of 'hyperglobalization', and emphasizes geographical centers of global conflict and commerce
The Routledge Handbook of Cultural Discourse Studies
In response to the cultural challenges in society and scholarship, this handbook presents the conceptions, assumptions, principles, methods, topics and issues in the studies of cultural forms of human communication—cultural discourses—by experts from around the world. A culturalist programme in communication studies (CS), cultural discourse studies (CDS), as represented in this handbook, is a new current of thought in human and social science and a form of academic activism, but above all, it is a fresh paradigm of research committed to enhancing cultural harmony and prosperity on the one hand and facilitating intellectual plurality and innovation on the other hand. This handbook is the ...
Chinese Rhetoric and Writing
Andy Kirkpatrick and and Zhichang Xu offer a response to the argument that Chinese students’ academic writing in English is influenced by “culturally nuanced rhetorical baggage that is uniquely Chinese and hard to eradicate.” Noting that this argument draws from “an essentially monolingual and Anglo-centric view of writing,” they point out that the rapid growth in the use of English worldwide calls for “a radical reassessment of what English is in today’s world.” The result is a book that provides teachers of writing, and in particular those involved in the teaching of English academic writing to Chinese students, an introduction to key stages in the development of Chinese rhetoric, a wide-ranging field with a history of several thousand years. Understanding this important rhetorical tradition provides a strong foundation for assessing and responding to the writing of this growing group of students.
The Riches of Intercultural Communication
This book exemplifies that research into linguistic and cultural diversity not only contributes to the reduction of unjust human relations, but also has its own added value in creating and exposing new connections, relationships, identities, and communities through intercultural communication.
Engaging Social Media in China
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presen...
