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Vans: Off the Wall (50th Anniversary Edition)
A celebration, chronicle, and must-have for Vans sneakers fans, Vans: Off the Wall offers vivid photography and the compelling story of a casual canvas shoe and a DIY spirit that helped turn pop culture inside out. This updated edition, published to coincide with the brand’s 50th anniversary, brings to life the Vans community of boarders, bikers, artists, musicians, and street culture, and the iconic shoes its members love to wear. With oral histories from Tony Alva, Joel Tudor, Steve Caballero, Stacy Peralta, Oliver Peck, and others—as well as two new chapters of original material—Vans: Off the Wall provides an intimate, visually stunning account of how the company has changed the face of pop culture since its founding in 1966.
The Story of Modern Skiing
This is the definitive history of the sport that has exhilarated and infatuated about 30 million Americans and Canadians over the course of the last fifty years. Consummate insider John Fry chronicles the rise of a ski culture and every aspect of the sport's development, including the emergence of the mega-resort and advances in equipment, technique, instruction, and competition. The Story of Modern Skiing is laced with revelations from the author's personal relationships with skiing greats such as triple Olympic gold medalists Toni Sailer and Jean-Claude Killy, double gold medalist and environmental champion Andrea Mead Lawrence, first women's World Cup winner Nancy Greene, World Alpine cha...
Kelly Slater
This biography covers the life and athleticism of Kelly Slater, arguably the most successful surfer in history. As of 2012, Slater held the record for both the youngest surfer to win the world championship and the oldest, an accomplishment that bookends a story of dominance unseen in any sport. Slater has helped bring surfing to the masses by providing an example of a professional who works hard and lives cleanly. He has endeavored to make surfing more accessible and understandable to a broad audience. In addition, Slater has established a charitable foundation that embraces environmental issues and brings surfing to many who would otherwise never have the chance to participate.
Lead with We
WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity a...
Strategic Marketing Planning
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online ...
Surfer
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The End of Print
Examines the graphic artist's approach and discusses the extreme reactions to his work.
Surfing and Sustainability
Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry...
How Cool Brands Stay Hot
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Twenty-five per cent of this book's net royalties will be donated to the Staying Alive Foundation - a global HIV/AIDS charity empowering young people. http://foundation.staying-alive.org
The Working Press of the Nation
V.1 Newspaper directory.--v.2 Magazine directory.--v.3 TV and radio directory.--v.4 Feature writer and photographer directory.--v.5 Internal publications directory.
