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Creative Strategy and the Business of Design
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Creative Strategy and the Business of Design
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Douglas Davis
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Douglas Davis
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Douglas Davis
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Artculture
Davis, a pioneer in the use of video tapes as an art form, observes that art is political, artists act collectively, content is an expression of the mind and a link with the outside world, and television should be an integral part of museums.
Arguing Until Doomsday
As the sectional crisis gripped the United States, the rancor increasingly spread to the halls of Congress. Preston Brooks's frenzied assault on Charles Sumner was perhaps the most notorious evidence of the dangerous divide between proslavery Democrats and the new antislavery Republican Party. But as disunion loomed, rifts within the majority Democratic Party were every bit as consequential. And nowhere was the fracture more apparent than in the raging debates between Illinois's Stephen Douglas and Mississippi's Jefferson Davis. As leaders of the Democrats' northern and southern factions before the Civil War, their passionate conflict of words and ideas has been overshadowed by their opposit...
