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Marketing Management
Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.
Marketing Management
Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.
Energy-Emissions Trends and Policy Landscape for India
India’s energy system has evolved around domestic coal, sizable imports of oil and LNG, moderate contribution of hydro power, declining and yet sizable use of traditional biomass as cooking fuel by rural households and growing attention to modern renewable, nuclear and energy efficient technologies. India’s per-capita GHG emissions are below the global average and far below those in the developed countries. Notwithstanding the inherited fossil based energy system and high economic growth expectations, India voluntarily committed to reduce GHG emissions intensity of the economy by 20-25 per cent from 2005 to 2020. This book details inventory of energy and emissions at national and sector ...
Minimum Wage Revision in Delhi A Success Story
Dr. Dhar succinctly illustrates the journey of Minimum Wage Revision in Delhi. The book encapsulates the ups and downs that the author faced to make a landmark law which is set to benefit approx. 55 Lakh workers [as per the 15th Indian Census (2011)] working in formal and informal sectors.
Advances in Additive Manufacturing Processes
Additive manufacturing or 3D printing is the construction of an object using CAD models. The technology for additive manufacturing s gaining traction in recent times due to its accessibility for both personal and industrial use, as well as its usefulness in quick prototyping (either of a whole object or its components) and meeting the needs of small commercial workloads. Advances in Additive Manufacturing Processes informs readers about the breadth of 3D printing processes. Chapters cover the basic knowledge of additive techniques and their industrial applications with relevant examples. The improvements in each method and their recent technical achievements with practical experimental data ...
Лингвистика и образование
Сборник материалов по итогам проведения конференции «Международной научно-практической конференции „Лингвистика и образование“, посвященной 150-летию Московского педагогического государственного университета (24–25 ноября 2022 г.), содержит труды студентов, магистрантов, аспирантов, преподавателей, ведущих специалистов в области дискурсологии, семасиологии, прагмафонетики, стилистики, фоностилистики, культурологии, социолингвистики, методики обучения родному и иностранному языкам, преподавания русского языка как иностранного.
Education and Social Media
How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this, new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries;...
