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Principles of Marketing
Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.
Business Environment
The following topics have been added in this new edition : 1. Models of Business Conduct 2. Green Index 3. Impact of Climate Change 4. Black Economy 5. Biodiversity 6. Objective Type Questions The book is meant for MBA, M.Com, PGDBM, BBA, B.Com. Courses institutes and universities. Some of the Distinctive Features of the book are as follows: 1. Lucid, simple and conversational language. 2. Latest policy guidelines and government regulations. 3. Full coverage of the latest prescribed syllabi 4. Summary at the end of every chapter for quick revision. 5. Tables and diagrams to illustrate the text. 6. Chapter outline at the beginning of every chapter to provide overview of the chapter contents. 7. Test questions on the pattern of examination question papers.
Entrepreneurship and Small Business Management
Economic history bears evidences to confirm that entrepreneurship development is a pre-condition for industrial and economic development of any economy. That is why countries world over including India have been emphasizing on entrepreneurship development. Started since 1971, India's Entrepreneurship Development Programme, famously known as EDPs, has by now emerged as a movement and is being adopted by some of the developing countries of Asia and Africa. Realizing that the younger minds are more susceptible to mould and change, entrepreneurship as a subject has been offered in the course curricula right from school level to the higher education. Since the publication of the Seventh Edition of the book titled ‘Entrepreneurship and Small Business Management’, some significant changes taken place in the industrial economy of India have necessitated revising the subject matter to make the book, most presumptuous and contemporary.
A Textbook of Organisational Behaviour with Text and Cases
Part I : Individual Behaviour | Fundamentals Of Human Behaviour | Personality| Perception | Learning & Behaviour Modification| Attitudes And Values | Motivation Part Ii : Groupbehaviour | Interpersonal Behaviour And Transactional Analysis| Group Dynamics | Power, Politics And Status | Leadership Andinfluence | Control | Morale And Job Satisfaction Part Iii :Overall Behaviour | Nature And Types Of Organisations| Organisation And Environment | Nature And Scope Of Organisational Behaviour | Organisational Goals | Organisational Change | Organisation Development | Organisational Climate And Culture| Organisational Conflict | Organisational Effectiveness
ICSE Commercial Studies for Class X (A.Y. 2023-24)Onward
The book 'I.C.S.E. Commercial Studies' for Class X has been thoroughly revised and upgraded according to the latest syllabus prescribed by the Council for Indian School Certificate Examination, New Delhi for the I.C.S.E. examinations. This book has been prepared keeping in mind the following aims : 1. To enable students to develop a perceptive, sensitive and critical response to the role of business in a global, national and local context. 2. To allow students to balance the demands of social parameters with individual aspirations. 3. To develop in students an appreciation for the roles of the entrepreneur and the professional manager. 4. To help develop a co-operative attitude through study...
C.B. Gupta, Autobiography, My Triumphs & Tragedies
Autobiographical reminiscences of Candrabhānu Gupta, 1902-1980, former chief minister, and politician from Uttar Pradesh.
International Business
International Business
ICSE Commercial Applications for Class X (A.Y. 2023-24)Onward
The book 'l.C.S.E. Commercial Applications' for Class X has been thoroughly revised and upgraded according to the latest syllabus prescribed by the Council for Indian School Certificate Examination, New Delhi for the l.C.S.E. examinations. The focus of this paper is on application of basic concept and techniques. The aims of this paper are as follows : 1. To develop in students a perceptive, sensitive and critical response to the role of business in a simple way. 2. To develop in students an analytical ability to balance the demands of social and business parameters with individual aspirations. 3. To help in creating an appreciation for the diverse roles of both the entrepreneur and the prof...
Marketing Management, C.B. Gupta & N. Rajan Nair
The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.
