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Religion and Governance in England’s Emerging Colonial Empire, 1601–1698
This open access book explores the role of religion in England's overseas companies and the formation of English governmental identity abroad in the seventeenth century. Drawing on research into the Virginia, East India, Massachusetts Bay, Plymouth, New England and Levant Companies, it offers a comparative global assessment of the inextricable links between the formation of English overseas government and various models of religious governance across England's emerging colonial empire. While these approaches to governance varied from company to company, each sought to regulate the behaviour of their personnel, as well as the numerous communities and faiths which fell within their jurisdiction. This book provides a crucial reassessment of the seventeenth-century foundations of British imperial governance.
Handbook of Research on International Advertising
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media,...
Endourology
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The Essential Persona Lifecycle
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: - Family planning — Basic ideas and a few tools that will help one get organized - Conception and gestation — Step-by-step instructions to move from assumptions to completed personas - ...
Customer Lifetime Value
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
Historical Dictionary of the Berbers (Imazighen)
Berbers, also known as Imazighen, are the ancient inhabitants of North Africa, but rarely have they formed an actual kingdom or separate nation state. Ranging anywhere between 15-50 million, depending on how they are classified, the Berbers have influenced the culture and religion of Roman North Africa and played key roles in the spread of Islam and its culture in North Africa, Spain, and Sub-Saharan Africa. Taken together, these dynamics have over time converted to redefine the field of Berber identity and its socio-political representations and symbols, making it an even more important issue in the 21st century. This second edition of Historical Dictionary of the Berbers contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 200 cross-referenced entries on important personalities, places, events, institutions, and aspects of culture, society, economy, and politics. This book is an excellent resource for students, researchers, and anyone wanting to know more about the Berbers.
In the Name of Honor
In June 2002, journalists throughout the world began to hear of the gang rape of a Pakistani woman from the impoverished village of Meerwala. The rape was ordered by a local clan known as the Mastoi and was arranged as punishment for indiscretions allegedly committed by the woman's brother. While certainly not the first account of a female body being negotiated for honor in a family, and (sadly) not the last, journalists and activists were captivated. This time the survivor had chosen to fight back, and in doing so, single-handedly changed the feminist movement in Pakistan. Her name was Mukhtar Mai, and her decision to stand up to her accusers was an act of bravery unheard of in one of the w...
