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As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
The agricultural activities are often based on individual producer's decisions and on their attitudes, knowledge and level of technology. It is however also based on political and economic considerations, attitudes and opinions from the society. Thus, continuously updated scientifically based knowledge, both from an environmental, social and economic view, need to be disseminated and applied with a much increased ambition. Technological facts may be well known, but still strong social and economic reasons and pressure from outside to make short term profits hinders the appropriate application of relevant measures. This is the reason why we have all parts of the sustainability concept covered in our texts: the ecological, the social, the economical, and the institutional/juridical. "Sustainable agriculture" has become a popular way of expressing that what society wants is an environmentally sound, productive, economically viable, and socially desirable agriculture.
Fusarium wilt of banana: some history and current status of the disease; Importante of fusarium wilt in different banana-growing regions; Taxonomy of fungi in the genus fusarium with emphasis on fusarium oxysporum; Genetic exchange within sexual and asexual populations of the genus fusarium; Molecular genetics of plant pathogenic fusarium oxysporum; Using karyotype variability to investigate the origins and relatednes of isolates of fusarium oxysporum f. sp. cubense; Population biology of fusarium oxysporum f. sp. cubense; Biological control of diseases caused by fusarium oxysporum; Influence of mineral nutrition on fusarium wilt: a proposed mechanism involving cell water relations; Host responses to the pathogen; Banana breeding and fusarium wilt; Breeding bananas and plantains for resistance to fusariu m wilt: the track record; Somaclonal resistance in cavendish banana to fusarium wilt; Baseline tissue and cell culture studies for use in banana improvement schemes.
'Ludlum stuffs more surprises into his novels than any other six-pack of thriller writers combined' New York Times 'Move over 007, Bourne is back' Daily Mirror Jason Bourne takes a mission to rescue his only friend in the CIA, Martin Lindros, who disappeared in Africa while tracking shipments of yellowcake uranium. Once safely back in America, Lindros persuades Bourne to help track the money trail of terrorists buying the nuclear material. Bourne agrees - but soon suffers from confusing flashbacks of unfamiliar places and events. Is someone brainwashing him in order to throw him off the trail? Worse still, is the man he saved really Martin Lindros? Now Bourne is on his own - gathering evidence, while trying to stay one step ahead of the terrorists who are determined to destroy the USA...
As tourists we demand the same standards of service wherever we go, yet we always want the destination to be distinctive. Based on fieldwork in Tanzania & Indonesia, this book explores how tourism fantasies are rewarded in an increasingly homogenised world.
In this edited collection, authors from various academic, cultural, racial, linguistic, and personal backgrounds use critical discourse analysis as a conceptual framework and method to examine social inequities, identity issues, and linguistic discrimination faced by historically oppressed groups in schools and society. Language, Race, and Power in Schools unravels the ways and degrees to which these groups have faced and resisted oppression, and draws on critical discourse analysis to examine how multiple forms of oppression intersect. This volume interrogates areas of discrimination and injustice and discusses possibilities of developing coalitions and concerted efforts across the lines of diversity.