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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Locomotive Adventure
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Railway People
A railway is not just a collection of machines, rails and buildings – it is also about people. Railway People tells of the wayward Brontë brother Branwell, and his extraordinary but short lived career as a station master. It recounts some little known episodes in the lives of the great railway engineers, including one conceming Isambard Brunel, whose barmy army of navvies took part in the last pitched battle to be seen on British soil. There are tales drawn from the diaries of the first railway police, by turns humorous and gripping. Much relate to railway’s early days and describe the steep learning curve required of the world’s first railwaymen as they engage with the novel technolo...
Investigation Into Commercial and Industrial-type Activities in the Federal Government
Focuses on Federal agency competition with private industry; pt. 3 Continuation of hearings on commercial and industrial activities by military departments. Appendix includes GAO study of alcoholic beverage sales on military posts; pt. 4 Continuation of hearings on Government competition with private defense industries
The Industrial Revolution in the Tees Valley
A fascinating, lavishly illustrated look at the story of the industrial revolution in the Tees Valley area of England.
