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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Locomotive Adventure
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Third Crime Lucky
An ordinary couple - but wherever they go, death follows... Classic crime from one of the greats of the Detection Club Mr Cobb is the third elderly invalid to die conveniently, if unexpectedly, in the house of Fred and Bessie Meadows. Yet who could suspect this responsible, honest couple? Nothing is too much trouble, yet wherever they go, death goes too. But their third crime involves them with Arthur Crook, and that's when their luck turns. Fans of the lawyer-sleuth know that his arrival on the scene brings action, and that every sort of cunning will be employed to ensure the innocent are kept safe and the guilty ... trapped. 'No author is more skilled at making a good story seem brilliant' Sunday Express
Steam Around Middlesbrough
Recapturing the glory days of steam in and around Middlesbrough
