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Corporate Communication and Public Relations
TOPICS IN THE BOOK Government Communication: A Critical Analysis of the Strategic Dimensions of the Central National Government Communication in Kenya Managing Corporate Identity during Organisational Transformation in a Public Institution in Kenya Television Betting Advertisements and the Gambling Behavior of Undergraduate University Students Aged between 18 and 25 Years in Kiambu County Kenya Intercultural Communication Competence and Academic Performance of International University Students at Pan African University Institute for Basic Sciences, Technology and Innovation Abstinence Communication Campaigns and Prevention of HIV and AIDs among Undergraduate University Students in Kenya: A Case of Jomo Kenyatta University of Agriculture and Technology
2020-2021 Oncology Nursing Drug Handbook
Written especially for nurses caring for patients with cancer, the 2020-2021 Oncology Nursing Drug Handbook uniquely expresses drug therapy in terms of the nursing process: nursing diagnoses, etiologies of toxicities, and key points for nursing assessment, intervention, and evaluation. Updated annually, this essential reference provides valuable information on effective symptom management, patient education, and chemotherapy administration. Completely revised and updated, the 2018 Oncology Nursing Drug Handbook includes separate chapters on molecular and immunologic/biologic targeted therapies. These chapters provide fundamental reviews to assist nurses in understanding the cellular communication pathways disrupted by cancer. It also offers simplified content, attention to understanding the immune checkpoint inhibitors, new information about immunotherapy, new drugs and their indications, and updated indications and side effects for recently FDA approved drugs.
Synthesising Qualitative And Quantitative Health Evidence: A Guide To Methods
Provides a comprehensive overview of range of approaches and methods available for synthesising qualitative and quantitative evidence and an explanation of why this is important. This book looks at different types of review and examining place of synthesis in reviews for policy and management decision making.
This Child Will Be Great
In January 2006, after the Republic of Liberia had been racked by fourteen years of brutal civil conflict, Ellen Johnson Sirleaf—Africa's "Iron Lady"—was sworn in as president, an event that marked a tremendous turning point in the history of the West African nation. In this stirring memoir, Sirleaf shares the inside story of her rise to power, including her early childhood; her experiences with abuse, imprisonment, and exile; and her fight for democracy and social justice. This compelling tale of survival reveals Sirleaf's determination to succeed in multiple worlds: from her studies in the United States to her work as an international bank executive to her election campaigning in some of Liberia's most desperate and war-torn villages and neighborhoods. It is also the story of an outspoken political and social reformer who, despite danger, fought the oppression of dictators and championed change. By sharing her story, Sirleaf encourages women everywhere to pursue leadership roles at the highest levels of power, and gives us all hope that, with perseverance, we can change the world.
Public Relations Planning
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
Public Relations Theory II
This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
Women in Public Relations
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered in...
Public Relations Ethics
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
