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COVID-19: A Multidimensional Response
COVID-19 disease is caused by the SARS-CoV-2 virus, first detected in Wuhan, China in November/December 2019. To date, around 15 million+ people are infected with novel coronavirus around the globe and count is going up every passing day. Even though it causes severe respiratory problems, the majority of patients show mild infections and pathogenesis is under investigation. Several drugs are being re-purposed and many of them are undergoing clinical trials, however, currently, there are no approved drugs/vaccines to cure this disease. In this context, ‘COVID-19 A Multidimensional Response’ is an evolving e-book published by Manipal Universal Press with the initiative and editorship of Dr N Udupa, Dr Raviraja N S and Dr Chiranjay Mukhopadhyay, with excellent scientific contribution of experts in the field. The book is a redemptive exercise in creating awareness with facts and figures about the dreaded disease in these troubled times. The book has the information on history and origin of the disease, pathogenicity, host factors, laboratory diagnosis, management, immunoprophylaxis, and newer advancements in research.
Pharmaceutical Marketing Management
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Pharma perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Quality in Pharmaceutical Education, Research and Practice (vision 2020)
The book discusses the topics related to quality in education and research. It begins with a topic on Good Science, Education, and Teaching. Next chapter on Total Quality Management in pharmacy education highlights the importance of quality pharmacy education. There are focused chapters emphasizing the importance of quality education in pharmaceutics, medicinal chemistry, pharmaceutical biotechnology, pharmaceutical services, and pharmacognosy. The book includes a brief note on scope and potential in pharmacovigilance and quality of pharmaceutical sciences journals.
Against All Odds
On the life and works of Indian surgeon K.N. Udupa.
National Conference on Management of Modern Libraries (NACML)
With the advent of the information and communication technologies, traditional library activities are undergoing transformation in a big way. Modern library’s collection includes a vast array of information resources, databases, electronic journals, e-books, digital images, institutional repositories etc. To manage a modern library, library professionals need to have awareness and knowledge on management of electronic resources, federated and discovered tools for single click search, literature techniques, application of RFID and other technologies, user needs and knowledge on soft skills etc. Keeping these perspectives and issues in mind the National Conference on Management of Modern Lib...
Education World
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