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Managing Diversity, Innovation, and Infrastructure in Digital Business
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Tourism Marketing
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
GIS Applications in the Tourism and Hospitality Industry
Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry. GIS Applications in the Tourism and Hospitality Industry is a vital scholarly publication that explores the applications of GIS to the leisure travel industry, specifically the importance of GIS in trip planning, online bookings, and location-based services. Highlighting coverage on a wide range of topics such as cultural heritage tourism, geospatial collaborative tourism recommender systems, and decision support systems, this book is geared toward business managers, academicians, researchers, graduate-level students, and professionals looking for current research on the impact of GIS on recreational travel.
DIGITAL TRANSFORMATION IN EMERGING BUSINESS ENVIRONMENT
The National Level Peer Reviewed Edited Book titled ‘Digital Transformation in Emerging Business Environment’ is a wonderful treatise which concentrates on the efficiency of improved infrastructure and its impact on the socio-economic growth and addresses diverse theme of great importance and relevance to the business, economy and society. This book contains research papers and scholarly articles of the eminent academicians, scholars and researchers in the diverse fields of Business, Finance, Marketing, Management etc. in a highly organised and lucid manner.
Corporate Social Responsibility (CSR) Practices
This volume explores the management concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders. This practice also benefits the company and helps it to reach its strategic goals. This volume takes interdisciplinary and multidisciplinary perspectives to exploring a multitude of themes in CSR, including corporate social responsibility in conjunction with employee quality of life, globalization, industry sustainability, environmental accountability, academic spin-off, education, empowerment of women, corporate reputation, expenditures for CSR purposes, and more. The chapter authors consider the impacts and outcomes along with the emerging challenges of incorporating CSR in an organization’s business strategy. This volume is an important academic journey into some of the most relevant yet understudied issues of today. This volume will be a valuable resource for faculty and students in business as well as for industry professionals, researchers, and others.
Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0
This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The chapters explore using digital transformation as a technology roadmap to set Industry 4.0 strategies, choose key technologies, decide on projects, build an optimized project portfolio while taking risk into ac...
Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0
Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.
Language and Cross-Cultural Communication in Travel and Tourism
This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.
Strategic Infrastructure Development for Economic Growth and Social Change
Obtaining the ultimate objective of economic growth depends largely on the availability of infrastructure in the economy. New developments in finance also play an important role in enhancing economic prosperity in a country. Strategic Infrastructure Development for Economic Growth and Social Change explores different avenues of research in the areas of corporate governance, socioeconomic conditions, modern business infrastructure, business automation, strategic financial management, and financial aspects of modern businesses. This reference work discusses practical applications, skills, practices, and strategies involved in economic and business growth, and overall economic development. Academicians, practitioners, professionals, and researchers will benefit from the topics discussed in this book.
