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Marketing Management
Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.
Emerging Trends in Indian Tourism and Hospitality
The book insights into the various issues, aspects, potentials, prospects and challenges of tourism and hospitality sector in India in the age of technological transformation and innovations. It highlights the various cutting edge emerging concepts, practices, policies, marketing strategies of tourism, hospitality and aviation industry in India. The book explores new innovations and key practices in the Indian tourism and hospitality industry. It creates a knowledge base for the students, academicians, researchers and industry practitioners by analyzing the real research gaps and latest developments, trends, and research in the Indian tourism sector. The book also discusses recent initiatives taken by the Government of India to boost this particular sector. The book covers a very important part of syllabus of higher education programs in tourism like MBA (Travel Tourism), MTTM, MTM (IGNOU), MTA, BTS, BTA.
Indian Smes And Start-ups: Growth Through Innovation And Leadership
Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety of schemes to promote this growth. Indian organisations have become more competitive, making their global presence felt and expanding their reach into new industries and sectors.What factors have been pivotal for the growth of Indian start-ups? How did the Indian ecosystem evolve to fuel this growth?...
Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity
The past four decades have seen unprecedented social and economic changes that have demanded a transformation in existing employee relation practices. Shifts in demographics, gender diversity, and an increased mobility of the workforce across the board has changed the landscape in which organizations operate. Against this backdrop, attitudes towards work and careers have changed, leading to different expectations of the workplace. These and other contextual changes mean that existing strategies of employee relation may no longer be effective. Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity is a collection of pioneering research that addresses the challenges...
Artificial Intelligence and Speech Technology
The 2nd International Conference on Artificial Intelligence and Speech Technology (AIST2020) was organized by Indira Gandhi Delhi Technical University for Women, Delhi, India on November 19–20, 2020. AIST2020 is dedicated to cutting-edge research that addresses the scientific needs of academic researchers and industrial professionals to explore new horizons of knowledge related to Artificial Intelligence and Speech Technologies. AIST2020 includes high-quality paper presentation sessions revealing the latest research findings, and engaging participant discussions. The main focus is on novel contributions which would open new opportunities for providing better and low-cost solutions for the betterment of society. These include the use of new AI-based approaches like Deep Learning, CNN, RNN, GAN, and others in various Speech related issues like speech synthesis, speech recognition, etc.
Annual Report
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Pocket Emergency Medicine
Pocket Emergency Medicine contains the essential information that residents and medical students in the emergency department need to have at their fingertips. Major sections cover symptoms and diseases of each organ system as well as infectious diseases, environmental exposures, hematology and oncology, pediatric emergencies, the psychiatric patient, toxicology, airway management, and trauma. Information is presented in concise, rapid-access format, with easy-to-scan bulleted lists and tables. Chapters follow a standard structure—differential diagnosis, history, classic findings, critical studies, ED interventions, pearls, and references. The six-ring binder can accommodate the student's or resident's own notes. New topics covered in this edition include bioterrorism, distraction injuries, and indications for bedside emergency ultrasound. A special considerations section has been added to each chapter. Other new features include an acronym table, an introductory differential diagnosis table boxed for quick access, and an updated appendix with ACLS/PALS protocols, ICU medications, antibiotics, and formulas.
Brands of Faith
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Climate Change
This book provides the world community with the most up-to-date and comprehensive scientific and technical knowledge based on climate change impact assessment, adaptation and mitigation strategies in the Indian Himalayan region. It identifies major issues related to climate change on environmental sustainability, focusing on impact measurement, policy, adaptation and mitigation strategies at national, regional and local scales. There is a need to strengthen the global response in order to cope with the threat of climate change. The main objective of this book is to update the understanding of scientific analysis and to promote evidence-based policy formulation at regional and local levels. This book on climate change is used as a reference material to climate change for new learners interested in the mountainous region of the Indian Himalayas. This comprehensive book covers a wide range of potential research areas including climate change scenarios, science and its applications, adaptation to climate change theory and assessment, water resources, agriculture, human health, forest, biodiversity, ecosystems, indigenous knowledge, etc.
Kismet or Karma
INTERTWINED TALE OF 4 INDIVIDUALS WILL IT BE KISMET OR KARMA THAT DICTATES THEIR FUTURE ___________ In this fast paced world various events catapult the lives of four individuals, intertwining them deeply. · Ansh finds a girl on an island in adverse conditions · Trisha is deeply infatuated with Rohan to the point of obsession · Maaya has a deep connection with Rohan as well as Ansh · Rohan, whom does he love. Is it Trisha or Maaya or someone else? Find out more about how their fate or actions drive their topsy-turvy lives in this story filled with thrilling plots. Experience how some decisions never give you a second chance and find out if their lives ever return to normal after facing abnormal events?
