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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Creeps of the Deep: Explore the Ocean's Strangest Creatures
Examines many of the strange creatures that lurk in the dark, cold depths of the ocean.
Origins of Love
The second novel from the winner of the Costa First Novel Award 2010; a stunning story of the value of life. In Delhi a small baby lies alone and abandoned. The product of IVF and surrogacy, she had been so coveted - until she was born with a fatal illness. No one knows how the infection could have been transferred to the child, but one thing is certain: no one wants her now. Thousands of miles away in London, Kate and Ben are desperate for a baby. But, despite all their efforts, fate seems to be skewed against them. Then, as Kate suffers another miscarriage, she knows something has to change. She has heard of women who are prepared to carry a baby for others, and she knows this might be a w...
SBI Clerk Mains Exam 2022 | 1900+ Solved Questions (8 Full-length Mock Tests + 2 Previous Year Papers)
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Quality in Education
Education is the basic foundation of a country where teaching and learning are seen as a key for change of individual for national advancement. A country is said to be esteemed when a noticeable number of the natives have quality training and education. The use of ICT in enriching learning environments within schools and colleges has been demonstrative in identifying the conditions in which ICT can be used in an effective manner to enhance the quality of teaching-learning processes and instructional strategies. It renders a significant contribution in creating social payoffs, which would be conducive to sustainable growth and equitable development. The use of ICTs in pedagogy has set out certain benchmarks for the integration of ICT into the learning process as the way to bring about improvements in the quality of education in specific social frameworks. The paper discusses the role and effect of ICTs in improving the quality of education.
Managing Portfolio Credit Risk in Banks: An Indian Perspective
This book explains how a proper credit risk management framework enables banks to identify, assess and manage the risk proactively.
Incognito
Anjali's plain and staid life suddenly turns into a whirlpool when she befriends four very different individuals, leading distinct lifestyles. Slowly and steadily, they entrap Anjali into their lives. Anjali becomes the nucleus of their existence. She witnesses their lives from the ringside, and draws vicarious pleasure in their passionate love affairs. Then Anjali inadvertently becomes a mute witness to their plotting of four bizarre murders. Will Anjali be able to extricate herself from the tentacles of her four friends, or is the fabric of their relationship so intricately woven, that Anjali can only be drawn deeper into the sinister labyrinth? Incognito is a compelling psychological thriller; this hair-raising tale will keep you hooked from start to finish.
The Resurgence of Satyam
All hell broke loose with a simple confession from Ramalinga Raju—founder and chairman of Satyam Computers, the fourth largest IT company in India with over 50,000 employees and business in more than 66 countries. His admission in 2009 of cooking the books to show exaggerated profits combined with the diving economy rocked India Inc and forced it to look inwards. With robust research, interviews, and stories—Zafar Anjum tracks the chronicle from Raju’s confession and Satyam free-falling, to the phoenix’s rise as Mahindra Satyam. This is a tale of betrayal and devastation, but more importantly of hope and resurrection. With an afterword by Anand Mahindra, chairman and managing director of Mahindra Group, The Resurgence of Satyam is the definitive book that will answer all that you wanted to know about the Satyam saga.
General Studies Manual Paper-1 2022
1. General Studies Paper – 1 is the best- selling book particularly designed for the civil services Preliminary examinations. 2. This book is divided into 6 major sections covering the complete syllabus as per UPSC pattern 3. Special Section is provided for Current Affairs covering events, Summits and Conferences 4. simple and lucid language used for better understanding of concepts 5. 5 Crack Sets are given for practice 6. Practice Questions provides Topicwise Questions and Previous Years’ Solved Papers With our all time best selling edition of “General Studies Manual Paper 1” is a guaranteed success package which has been designed to provide the complete coverage to all subjects as...
