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Plant Abiotic Stress
Over the past decade, our understanding of plant adaptation to environmental stress has grown considerably. This book focuses on stress caused by the inanimate components of the environment associated with climatic, edaphic and physiographic factors that substantially limit plant growth and survival. Categorically these are abiotic stresses, which include drought, salinity, non-optimal temperatures and poor soil nutrition. Another stress, herbicides, is covered in this book to highlight how plants are impacted by abiotic stress originating from anthropogenic sources. The book also addresses the high degree to which plant responses to quite diverse forms of environmental stress are interconnected, describing the ways in which the plant utilizes and integrates many common signals and subsequent pathways to cope with less favorable conditions. The book is directed at researchers and professionals in plant physiology, cell biology and molecular biology, in both the academic and industrial sectors.
Ten Steps to Maturity in Knowledge Management
Presents a comprehensive set of lessons for the KM practitioner, covering all phases of planning, design, implementation and assessment of knowledge management. A central theme of the book is that for the success of KM in an organization, it is critical to ensure that investments and changes are made with sensibility and economy in each phase of the KM solution. The book explains the reasoning behind each of the lessons, illustrates it with scenarios extracted from real-world KM implementations, and provides guidelines for practitioners to implement the lesson in their own organization. - Presents a unique set of counterintuitive lessons with a common theme that spans all phases of the design and implementation of a KM solution, through which the practitioner can obtain a consistent methodology for implementing KM - Each lesson is accompanied by sufficient explanations and illustrations, using self-contained examples - Presents detailed practical guidelines to enable the practitioners to apply the lesson effectively in their own KM implementations
Bombay 3
Mumbai is an ever-evolving city, bustling and brimming, never sleeping for a wink. But the past four decades brought upheavals of great magnitude that shaped the city as we know today. Marred by communal riots, gang wars and terrorism, the spirit of Mumbai has emerged indomitable every single time. Born and raised in the lanes of Bombay 3, this is the story of Jagan Kumar who dreams of being a television journalist and changing the world. But once he achieves this, he realises that television journalism has lost its path, now afflicted with sensationalism, corruption and bias. As a crime reporter, he comes across various unscrupulous means that law enforcement agencies adopt to combat organi...
Metal Curtain Walls
Metal Curtain Walls is a comprehensive guide to the design and construction of modern curtain wall systems. It covers everything from the basics of construction to detailed information on materials, finishes, and installation methods. With contributions from leading experts in the field, this book is an essential resource for architects, engineers, and builders involved in the design and construction of commercial and industrial buildings. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Sri Sri Chandi (Durga Saptasati)
This is a scriptural commentary of Lahiri Mahasaya on Sri Sri Chandi, also known as Sri Durgasaptasati. In the dialogue, there is a point to answer. Where there are no words, there is no need to talk. The Lord who stays within the heart causes a person to express the Message which reveals accordingly. There are many words of wisdom in this Scripture, but they have been condensed here to help the Kriyanwits increase their sincerity and devotion. The Rig Veda states: Whatever blissful feelings are generated by discussing and practicing Kriya are called Prema : Divine Love and Bhakti : Utmost sincerity and Devotion. The spontaneous Revelation of the glories of the Goddess Durga is reflected in ...
Analyzing Media Messages
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
From Marketing Mix to Relationship Marketing
The author of this paper believes that a paradigm shift is under way in marketing theory. For the past 40 years, marketing thought, research and practice has been dominated by the marketing mix paradigm, based on the four Ps of product, price, place and promotion. Now, however, it is challenged by relationship marketing, defined as a process of establishing, maintaining and enhancing relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met through a mutual exchange and fulfilment of promises, and of trust between seller and customer. The author examines the characteristics of such relationships and discusses how relationship marketing has evolved from other contemporary marketing theories.
