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Contemporary Trends & Challenges In Commerce
"Contemporary Trends and Challenges in Commerce" is an edited book that comprises research papers from experts in the field of commerce. The book is organized into six tracks, each of which focuses on a specific area of commerce: Finance and Accounts, Sales and Marketing, Trade and Economics, Human Resources, General Management, and Startups and Entrepreneurship. In the Finance and Accounts track, the authors explore various financial instruments, techniques, and practices that are relevant to contemporary commerce. The Sales and Marketing track delves into the intricacies of modern sales and marketing practices. The papers cover topics such as customer behavior, market research, branding, a...
Vision
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Marketing Research
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of d...
The Ultimate Question
One Simple Question Can Determine Your Company's Future. Do You Know the Answer? The Ultimate Question offers hands-on guidance on how to: Distinguish good profits from bad. Measure NPS and benchmark performance against world-class standards. Quantify the economic value generated by customer word of mouth. Assign accountability for improving customer relationships. Identify core customers and set priorities for strategic investments. Move customers beyond mere satisfaction to true loyalty. Create communities of passionate advocates that stimulate innovation and growth. Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.
Compensation
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Achieving Strategic Excellence
This is the Center for Effective Organizations’s (CEO) fourth national study of the human resources (HR) function in large corporations. It is the only long-term national study of this important function. Like the previous studies, it focuses on measuring whether the HR function is changing and on gauging its effectiveness. The study focuses particularly on whether the HR function is changing to become an effective strategic partner. It also analyzes how organizations can more effectively manage their human capital. The present study compares data from earlier studies to data collected in 2004. The results show some important changes and indicate what HR needs to do to be effective. Practices are identified that enable HR functions to be high value-added strategic partners.
The Book of the Hunter
This charming, expansive novel set in the sixteenth-century medieval Bengal draws on the life of the great medieval poet Kabikankan Mukundaram Chakrabarti, whose epic poem Abhayamangal, better known as Chandimangal, records the socio-political history of the time. In the section of this epic called Byadhkhanda the Book of the Hunter he describes the lives of hunter tribes, the Shabars, who lived in the forest and its environs. Mahasweta Devi explores the cultural values of the Shabars and how they cope with the slow erosion of their way of life as more and more forest land gets cleared to make way for settlements. She uses the lives of two couples, the brahaman Mukundaram and his wife, and t...
Total Quality Management as a Holistic Management Concept
In this book Total Quality Management is introduced as a holistic management concept. An instrument to measure this approach is the European Model for Business Excellence which is well known in many European countries for national quality prizes. The book explains this model in great detail and shows how to implement it in an organisational development process. A description of the most relevant management tools in this context, like self-assessment, policy deployment and benchmarking, will be of particular interest to the reader. The book combines in a unique way the theoretical background of the subject with practical experience in consulting. The reader will understand the necessity of holistic approaches and will learn how the European Business Excellence Model overcomes traditional ways of measuring business results.
