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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
UNANI MADE EASY 3rd Edition
Unani Made Easy A special points chosen by subject experts from EASY UNANI, to help AIAPGET / MO aspirants for a Quick Revision of the complete syllabus of almost all subjects. Maximum information in minimum time. The best book for last week of your examination.
Bengali Journals and Journalism in Britain (1916-2007)
History of Bengali Community and Journalism in the UK, from 1916 to 2007
Without Honour
On the morning of June 30, 2009, police in Kingston, Ontario, made a ghastly discovery: four females dead in a car submerged in a shallow canal. Sisters Zainab Shafia, 19, Sahar Shafia, 17, Geeti Shafia, 13, along with Rona Mohammad Amir, 50, floated almost serenely inside the car, seemingly the victims of a terrible accident. That morning, Mohammad Shafia, his wife Tooba and their son, Hamed, arrived at the Kingston police station to report the four missing. In a sweeping covert investigation that spanned three continents, police uncovered layers of lies in the Shafias' story and they developed a horrifying theory: Zainab, Sahar, Geeti and Rona had been the victims of a meticulously plotted...
A review of illegal, unreported and unregulated fishing issues and progress in the Asia-Pacific Fishery Commission region
Illegal, unreported and unregulated (IUU) fishing constitutes a persistent and pressing problem estimated to account for up to US$23 billion annually in the APFIC area. The effects of IUU fishing can be severe, particularly for small-island and coastal developing states heavily dependent on fisheries, and include adverse impacts on peoples’ livelihoods, food security, national economies and the environment. Countries unable to fulfil international obligations for fisheries management and governance risk incurring trade sanctions on their fisheries exports, an increasing issue as export markets tighten their permitting. Furthermore, IUU fishing is increasingly associated with national and t...
Insights Into Drug Resistance in Staphylococcus aureus
Staphylococcus aureus is a coccus, gram-positive, non-spore forming, and non-motile bacterium. Its commensal and opportunistic capabilities make it able to colonize different sites of animals and humans. Resistance to antibiotics has resulted in development of new strains and new types within strains. Types of methicillin-resistant S. aureus (MRSA) include hospital-acquired MRSA (HA-MRSA), community-acquired MRSA (CA-MRSA), and livestock-acquired MRSA (LA-MRSA). There are also new strains like vancomycin-resistant S. aureus (VRSA) and vancomycin-intermediate S. aureus (VISA). Expansion in resistance is expected to give rise to newer strains resistant to antibiotics such as macrolide (erm gene), tetracycline (tet genes), mupirocin (mupR), and fusidic acid (fusD). Alternative approaches like nanoparticles, bacteriophages, phytochemicals, and more are required to tackle this pathogen. This book contains information on epidemiology, resistance mechanisms, and alternative ways to curtail S. aureus infection, as well as future research opportunities.
Ptolemaic Philae
This book examines the Ptolemaic temples of the island of Philae, in Upper Egypt. The temples were modified and extended during the course of the Ptolemaic dynasty and this detailed study presents the first full publication of the architectural development and relief decoration of this site. Separate chapters address the principles of decoration, the architectural development of the site, the attributes of the Pharaoh and deities, the evolution of the human figure in the reliefs and, finally, artisan work methods. A computer facilitated the recording of the 29 variables associated with each of the 824 offering scenes. This approach, adaptable to other sites, allowed the handling of an otherwise unmanageable amount of information. The computer database is printed in full, with tabulated information gathered from it. The 1274 drawings illustrate all the offerings, crowns, clothing and other attributes depicted in the relief decoration at Philae. The plates illustrate the architectural details, the work methods of the artisans and the changing rendering of the human figure during the course of the Ptolemaic dynasty.
The People's Doctor
The young George Hatem journeyed to Shanghai in 1933 to practice medicine and see the sights. The deplorable health and social conditions he found there caused his sympathies to veer quickly to the revolutionary efforts of the Chinese Communist party, and before long he joined the underground Party members in conspiratorial meetings and activities. In 1936 he left Shanghai on a secret Province after completing the Long March. For the next 14 years, Hatem served the Communist troops as physician and adviser. He took the name Ma Haide and became the first foreigner admitted into China's Communist Party. After the Communist victory in 1949, he became the first foreigner granted citizenship in the People's Republic. Over the next 40 years, his reputation grew as one of the leading public health physicians in the world. Until his death in 1988, he showed absolute allegiance to the Party. Few foreigners have been accepted into Chinese society as readily as he and certainly none have had such intimate access to 20th century China's most powerful figures.
Country gender assessment of agriculture and the rural sector in Maldives
The Maldives Country Gender Assessment of Agriculture and the Rural Sector (CGA-ARS, or CGA) report was prepared to inform the country-level planning of the Food and Agriculture Organization of the United Nations (FAO), in line with the national development priorities of Maldives and FAO’s corporate Country Programme Framework (CPF) guidelines1 and as mandated by FAO’s Policy on Gender Equality. The objective of the report is to highlight existing gender inequalities in agriculture and the rural sector in Maldives. The CGA was commissioned by FAO Sri Lanka under the overall supervision of Nina Brandstrup, FAO Representative for Sri Lanka and Maldives. The report was drafted by Aminath La...
