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Marketing Management
Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.
MTE-2 Linear Algebra
None
Services Marketing and Management
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Perspectives on Individual Characteristics and Foreign Language Education
Learner characteristics have been at the center of second language acquisition and foreign language education research in response to the puzzling questions: Why are there often large differences in second language (L2) learning achievement and why do many learners, though proficient first language speakers, not succeed in learning a L2? The papers in this book explore and challenge the three key factors in individual difference research: language aptitude, language learning strategies and motivation.
Culture and Foreign Language Education
The teaching of culture and interculturality is today viewed as an integral part of foreign language education. This book presents insights from recent research on the role of culture in second/foreign and heritage language education. It contains 14 chapters including an introductory chapter that discusses diachronically the evolving notion of culture and how the sociocultural view of culture as a complex and dynamic concept informs language teaching and language learning research. The chapters following the introduction are organised in four parts focusing on: 1) the teacher's role in integrated language and culture learning; 2) the interrelationship between culture, identity, and language ...
Augmentation of Brain Function: Facts, Fiction and Controversy
The final volume in this tripartite series on Brain Augmentation is entitled “From Clinical Applications to Ethical Issues and Futuristic Ideas”. Many of the articles within this volume deal with translational efforts taking the results of experiments on laboratory animals and applying them to humans. In many cases, these interventions are intended to help people with disabilities in such a way so as to either restore or extend brain function. Traditionally, therapies in brain augmentation have included electrical and pharmacological techniques. In contrast, some of the techniques discussed in this volume add specificity by targeting select neural populations. This approach opens the doo...
Growth & Development of Vegetable Crops
This book mainly focuses on growth and developments of vegetables. It provides information about growth, development, Physiology of fruit set, fruit development, fruit growth, flowering, phototropism ripening, plant growth regulators used in vegetable crops. I hope this information will be helpful to students, teachers and researcher.
Intelligent System Algorithms and Applications in Science and Technology
The 21st century has witnessed massive changes around the world in intelligence systems in order to become smarter, energy efficient, reliable, and cheaper. This volume explores the application of intelligent techniques in various fields of engineering and technology. It addresses diverse topics in such areas as machine learning-based intelligent systems for healthcare, applications of artificial intelligence and the Internet of Things, intelligent data analytics techniques, intelligent network systems and applications, and inequalities and process control systems. The authors explore the full breadth of the field, which encompasses data analysis, image processing, speech processing and recognition, medical science and healthcare monitoring, smart irrigation systems, insurance and banking, robotics and process control, and more.
Kanyadaan
Vijay Tendulkar has been in the vanguard of Indian theatre for almost 40 years. This play, translated from the original Marathi, is one of his most gripping, socially relevant ones.
