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Buku Ajar Etika Profesi Pemasaran
Penulisan buku ajar untuk mata kuliah Etika Profesi Pemasaran ini memuat berbagai pengetahuan serta informasi terkait etika dan kode etik yang dibutuhkan oleh seorang pemasar dalam menjalankan profesinya. Buku ajar ini berfungsi sebagai perangkat materi yang tersusun secara sistematis dan dapat digunakan oleh para pengajar, pekerja di bidang marketing, serta mahasiswa/i dalam kegiatan belajar. Dengan adanya buku ajar ini, diharapkan semua pihak yang berkepentingan dapat memahami secara terstruktur tujuan pembelajaran yang akan dicapai sesuai bahan kajian yang telah ditetapkan.
Pattern Analysis, Intelligent Security and the Internet of Things
This Volume presents the selected papers from the 5 Parallel Symposiums of the 2014 Fourth World Congress on Information and Communication Technologies (WICT 2014) held in Malacca, Malaysia. The theme of WICT 2014 'Innovating ICT for Social Revolutions'. WICT 2014 is Co-Organized by Machine Intelligence Research Labs (MIR Labs), USA and Universiti Teknikal Malaysia Melaka, Malaysia. WICT 2014 is technically co-sponsored by IEEE Systems, Man & Cybernetics Society Malaysia and Spain Chapters and Technically Supported by IEEE Systems Man and Cybernetics Society, Technical Committee on Soft Computing.
Pemasaran Kreatif
Dengan gembira, buku ini dihadirkan sebagai panduan bagi para pemasar yang ingin menjelajahi dunia pemasaran kreatif dengan pendekatan yang menyentuh hati konsumen.
EVENT MARKETING, E-WOM, CITRA MEREK TERHADAP NIAT BELI: Konsep dan Aplikasi
Buku Event Marketing, E-Wom, Citra Merek Terhadap Niat: Konsep dan Aplikasi disusun oleh Komang Yoga Ade Candra, S.E., M.M. dan Prof. Dr. Ni Nyoman Kerti Yasa, S.E., M.S. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu Pemasaran/Marketing terkait perilaku konsumen dalam menentukan niat beli yang dipengaruhi oleh event marketing, electronic word of mouth, serta citra merek. Sistematika penulisan buku ini diuraikan dalam enam bab yang memuat tentang prolog yang menyampaikan begitu uniknya perilaku konsumen sehingga perlunya dilakukan pengkajian yang mendalam, teori perilaku konsumen yang akan membahas secara mendalam beberapa konsep perilaku konsumen yang didasarkan faktor kebudayaan, faktor sosial, faktor psikologis, teori event marketing, e-WOM (electronic word of mouth), Citra Merek, serta niat beli konsumen beserta beserta pengujian berdasarkan kajian empiris dengan pengujian hipotesis yang dikupas secara komprehensif sehingga memberikan pengetahuan yang mendalam tentang perilaku konsumen yang berfokus pada niat beli.
Artificial Neural Network Modelling
This book covers theoretical aspects as well as recent innovative applications of Artificial Neural networks (ANNs) in natural, environmental, biological, social, industrial and automated systems. It presents recent results of ANNs in modelling small, large and complex systems under three categories, namely, 1) Networks, Structure Optimisation, Robustness and Stochasticity 2) Advances in Modelling Biological and Environmental Systems and 3) Advances in Modelling Social and Economic Systems. The book aims at serving undergraduates, postgraduates and researchers in ANN computational modelling.
American Education
Joel Spring’s American Education introduces readers to the historical, political, social, and legal foundations of education and to the profession of teaching in the United States. In his signature straightforward and concise approach to describing complex issues, Spring illuminates events and topics and that are often overlooked or whitewashed, giving students the opportunity to engage in critical thinking about education. In this edition he looks closely at the global context of education in the U.S. Featuring current information and challenging perspectives—with scholarship that is often cited as a primary source, students will come away from this clear, authoritative text informed on...
Characterization of Lignocellulosic Materials
Lignocellulosic materials are a natural, abundant and renewable resource essential to the functioning of industrial societies and critical to the development of a sustainable global economy. As wood and paper products, they have played an important role in the evolution of civilization. Improvement of the quality and manufacturing efficiency of such products has often been hampered by the lack of understanding of the complex structures and chemical compositions of the materials. Due to increasing economic and environmental issues concerning the use of petrochemicals, lignocellulosic materials will be relied upon as feedstock for the production of chemicals, fuels and biocompatible materials....
888 Hints for the Home
This book contains practical ideas on making the most out of every space in the home. Among the ideas included are tips to make spaces look larger; advice on lighting; a guide to storage in the kitchen, bathrooms and areas throughout the home; recommendations for entrance areas and hallways; examples of how to hang pictures; and suggestions for indoor and outdoor furniture, all following interior design principles and presented in a fun and instructive way. The images by photographer Jose Luis Hausmann offer a look inside a careful selection of homes of very different types and styles. The photos themselves offer a valuable source of inspiration that will last beyond current fashions and styles.
A Profile of the Software Industry
Software plays a critical role in today’s global information economy. It runs the computers, networks, and devices that enable countless products and services. Software varies in size from vast enterprise and communications systems like the enormous enterprise resource planning system from SAP to the tiny app Angry Birds. This book offers a profile of the software industry and the companies in the industry. It describes the primary products and services produced; reviews its history; explains how the industry is structured; discusses its economics and competitive environment; and examines important trends and issues including globalization, workforce, regulation, and the emergence of new software business models. Software runs the computers and networks that support the flow of information in the global economy, and this book provides a real look at the intricacies of this industry.
A Primer on Corporate Governance:
Since its opening up and economic reforms in 1979, China has undergone tremendous economic growth and social development, with a ten percent real gross domestic product growth per year on average through 2013. In spite of such an accomplishment, the current economic growth model in China, which is mainly triggered by the export-led policy and the huge government investment, has been challenged by potential external and internal risks, which do not support sustainable economic growth in the long run. In this book, the author comprehensively reviews the corporate governance practices in China, identifying the major problems within such practices. It is contended that these problems have been seen as the major challenges facing the Chinese economy, and further, that the current weakness of corporate governance practices in China can be ascribed, to a great extent, to the incompleteness and weakness of law enforcement.
