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Renegade Marketing
Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and...
The CMO's Periodic Table
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These intervie...
Category Creation
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail o...
A Holistic Guide to Online Marketing: SEO - User Experience - Conversion
Providing a global view of online marketing, the book takes an in-depth look at search engine optimization (SEO), user experience (UX) and conversion before diving into a practical approach on how to APPLY each of these disciplines to your website, blog and social media. - "A must-read crash course." Drew Neisser, Renegade Thinkers Unite
How Not to Suck At Marketing
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for...
The Language of Man: Learning to Speak Creativity
Impressionism, the iPhone, democracy, Uber-when we think about creativity, we most often think of things. We also narrow in on the few, those rare creators who seem to have something we lack. These tendencies quickly take us off track, perpetuating a myth and unknowingly pushing us further away from the possible. Here's the truth: Creativity is about the possible. It's the seed of any human advancement ever made or yet to be imagined. Most important and powerful of all, creativity is a uniquely human capacity that each of us possesses-including you. The story of creativity is the story of who we are, a story still unfolding. It's time we come to understand it and learn how each of us can contribute our verse. It's time we understand this language of man and learn to speak creativity. The Language of Man provides more than needed understanding; it offers a powerful framework for creating. If you want to create or innovate, this book is indispensable.
The Changing MO of the CMO
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authentic...
Eponyms and Names in Obstetrics and Gynaecology
Presents biographical details of 391 eponyms and names in the field, along with the context and relevance of their contributions.
The Constructive Mind
An integrative study of Frederic Bartlett's work and legacy, describing his fundamental ideas of constructive remembering, schema and cultural dynamics.
Plugged in
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
