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Build Your Own Brand
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
Nimble
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
Graphic Design Solutions
This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout.
Advertising by Design
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on...
Thinking Creatively
Using over 250 full-colour images, this book presents exercises and advice from top professionals, to offer inspiration to graphic designers.
The New Art of Ideas
In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down. Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: Goal-Your vision for the end Gap-The underdeveloped area that your idea fills Gain-The overall benefits of your goal With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
The Guided Sketchbook That Teaches You How To DRAW!
Always wanted to learn how to draw? Now’s your chance. Kean University Teacher of the Year Robin Landa has cleverly disguised an entire college-level course on drawing in this fun, hands-on, begging-to-be-drawn-in sketchbook. Even if you’re one of the four people on this planet who have never picked up a pencil before, you will learn how to transform your doodles into realistic drawings that actually resemble what you’re picturing in your head. In this book, you will learn how to use all of the formal elements of drawing–line, shape, value, color, pattern, and texture–to create well-composed still lifes, landscapes, human figures, and faces. Keep your pencils handy while you’re reading because you’re going to get plenty of drawing breaks– and you can do most of them right in the book while the techniques are fresh in your mind. To keep you inspired, Landa breaks up the step-by-step instruction with drawing suggestions and examples from a host of creative contributors including designers Stefan G. Bucher and Jennifer Sterling, artist Greg Leshé, illustrator Mary Ann Smith, animator Hsinping Pan, and more.
Take a Line for a Walk
Every artist and designer, student or professional, needs a journal space to play in new ways, to think with a pencil in hand, by inventing, imagining, and thinking creatively. Unlike a blank journal, Take a line for a walk is a Creativity Journal--comprised of varied prompts, cuing people to respond to whatever creative action the prompt calls for--sketch/design/conceive/write. The author collaborated with esteemed designers, artists, architects, and experts in a variety of disciplines to deliberately vary prompts, which address numerous ways of thinking and creating. Designed by internationally acclaimed, Modern Dog Design Co., this imaginative, fascinating and playful journal entices all types of students, visual arts - and non-art majors alike, to supplement in-class projects or to stimulate thinking on a summer break or after graduation, to keep creativity flowing in this unique space.
2d
2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.
A Career Is a Promise
No matter your field of interest, A Career is a Promise offers a proven framework for finding purpose, fulfillment, and success. Robin Landa, one of the world's leading experts on creativity and idea generation, reveals practical strategies that will help you identify a career worthy of your intelligence, aptitudes, and time. Much more than a how-to guide, the roadmaps, prompts, inner directed questions, and self-assessment tools will help you discover what most excites you professionally, how to set worthwhile career goals, find purpose in your career, achieve success, lead with compassion, find fulfillment, secure mentors and sponsors, and enhance your creative thinking to best compete in a global marketplace. Most of us don’t spend adequate time thinking about what ignites our souls and makes careers roar–well enough to forge a fruitful and satisfying career path. When you spend more than one third of your life working, your career should hold promise. A career is a promise you make to yourself.
