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Manajemen Pemasaran Jasa
  • Language: id
  • Pages: 324

Manajemen Pemasaran Jasa

Meskipun bisnis di bidang jasa bersifat tidak terlihat (intangible), tetapi tetap diperlukan analisis untuk mengamati perilaku pasar. Pasar yang selalu berubah menuntut penyesuaian dari dalam dan luar perusahaan untuk memperbaiki kualitas pelayanan secara berkelanjutan terhadap pasar. Berbagai strategi pun digunakan untuk saling bersaing memperebutkan pasar. Buku ini berisi teori-teori manajemen pemasaran jasa, kajian-kajian ilmiah, serta contoh bisnis yang dapat dijadikan referensi bagi para mahasiswa, doesn, dan praktisi di bidangnya.

Manajemen Keuangan untuk Perusahaan (Konsep dan Aplikasi)
  • Language: id
  • Pages: 200

Manajemen Keuangan untuk Perusahaan (Konsep dan Aplikasi)

Manajemen keuangan berarti bagaimana cara me-manage keuangan untuk hal-hal yang produktif, yang mampu memberikan profit untuk jangka pendek, menengah, dan panjang bagi perusahaan. Buku Manajemen Keuangan untuk Perusahaan (Konsep dan Aplikasi) merupakan kelanjutan dari buku Dasar-dasar Manajemen Keuangan untuk Perusahaan.

Manajemen Pemasaran
  • Language: id
  • Pages: 282

Manajemen Pemasaran

  • Type: Book
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  • Published: 2024-10-01
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  • Publisher: Penerbit NEM

Buku Manajemen Pemasaran ini memberikan panduan lengkap tentang konsep dan strategi pemasaran modern. Mulai dari pengenalan dasar manajemen pemasaran, teori-teori utama, hingga perencanaan strategis yang berfokus pada menciptakan nilai pelanggan. Pembaca juga akan mempelajari pentingnya analisis lingkungan pasar, cara menetapkan pasar, mengelola produk, merek, harga, serta strategi promosi yang efektif untuk menghadapi persaingan. Selain itu buku ini membahas tentang pemasaran jasa, distribusi, pemasaran konten, serta tren terbaru dalam inovasi dan adaptasi pemasaran digital. Tidak ketinggalan, bagian akhir mengupas tentang pemasaran berkelanjutan yang menekankan pentingnya membangun citra merek yang ramah lingkungan. Buku ini tidak hanya menawarkan teori, tetapi juga praktik nyata yang relevan dengan kondisi pasar saat ini. Teruslah belajar dan berinovasi dalam dunia pemasaran karena setiap tantangan adalah peluang untuk tumbuh dan unggul.

Ahok Through Their Eyes
  • Language: en
  • Pages: 488

Ahok Through Their Eyes

A Biography Book of Basuki Tjahaja Purnama (BTP). This book is a collection of stories about BTP from the views of 51 authors from various backgrounds. This book was conceived as a 51st birthday present for BTP. This book is the english version of Ahok di Mata Mereka.

36 Questions That Changed My Mind About You
  • Language: en
  • Pages: 174

36 Questions That Changed My Mind About You

36 questions guaranteed to make two strangers fall head over heels in love with each other? What's not to like. A clever, wry, funny, rom-com. For fans of The Rosie Project. Inspired by the real psychology study popularized by the New York Times and its "Modern Love" column, this contemporary YA/crossover is perfect for fans of Eleanor and Park, Jo Jo Moyes, Carrie Hope Fletcher and Cecila Ahern. Two random strangers. Thirty-six questions to make them fall in love. Hildy and Paul each have their own reasons for taking part in the psychology study (in Paul's case it is the $40, in Hildy's the reasons are significantly more complex). The study poses the simple question: Can love be engineered between two random strangers? Hildy and Paul must ask each other 36 questions, ranging from "What is your most terrible memory?" to "When did you last sing to yourself?" By the time Hildy and Paul have made it to the end of the questionnaire, they've laughed and cried and lied and thrown things and run away and come back again. They've also each discovered the painful secret the other was trying so hard to hide. But have they fallen in love?

Luckiest Girl in the World
  • Language: it

Luckiest Girl in the World

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Ugly Ways
  • Language: en
  • Pages: 289

Ugly Ways

  • Type: Book
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  • Published: 1995-01-17
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  • Publisher: HMH

Three sisters return to their southern hometown after the death of their difficult, demanding mother, in a novel by the author of Baby of the Family. In life, Esther Lovejoy was an intolerable mother. She raised her daughters with an iron fist, browbeat her husband into submission, and insisted they call her Mudear (an abbreviation of Mother Dear). As adults with successful careers, Betty, Emily, and Annie Ruth have scattered across the country to avoid Mudear’s influence. But now it’s time to lay her to rest, and the Lovejoy sisters have returned to Mulberry, Georgia, to pay their last respects. What they discover is that while Mudear may be dead, she is far from gone. With a large dose of compassion and a generous splash of humor, Tina McElroy Ansa serves up a powerful tale of family secrets and the ways our scars make us stronger. “A voice that is fresh and strong and just quirky enough to stand out from the crowd.” —The Boston Sunday Globe “An entertaining read . . . The author, like a good small-town gossip . . . paints a vivid picture of three bright, beautiful and emotionally scarred African-American sisters.” —Los Angeles Times

Political Communication & Strategy
  • Language: en
  • Pages: 165

Political Communication & Strategy

  • Type: Book
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  • Published: 2017
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  • Publisher: Unknown

Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How did candidates and parties navigate these new and old realities of the campaign landscape? Top scholars examine the communications strategies of 2014 and their implications for future elections in this volume. The authors demonstrate that party branding, the social construction of group interests, and candidate rhetoric can have an important impact in midterm elections.

A Ring To Secure His Crown
  • Language: en
  • Pages: 121

A Ring To Secure His Crown

The playboy prince's convenient bride... Sabrina Summerville is content with her betrothal to the sensible Prince Luis – their match will reunify the kingdom of Vela. So why does she feel so drawn to Luis's darkly dangerous brother, Prince Sebastian? Prince Sebastian has always pursued a decadent lifestyle, taking full advantage of being the scandalous second son! But when his brother abdicates and leaves the beautiful but betrayed Sabrina alone at the altar, he has no choice but to step up. Not only must he become a ruler, he must marry Sabrina himself! And if the sparks are anything to go by, their marriage is going to be explosive...

The Process of Learning Mathematics
  • Language: en
  • Pages: 409

The Process of Learning Mathematics

  • Type: Book
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  • Published: 2016-06-06
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  • Publisher: Elsevier

The Process of Learning Mathematics is a collection of essays from a two-term course of intercollegiate lectures for students of B.Ed. degree. This collection starts with two different views on the nature of mathematics. One essay discusses the role of intuition in understanding mathematics, while another paper expounds on the role of logic. This book then discusses the generalization, structure, and approximations used in teaching mathematics, and emphasizes the problems of applied mathematics and technology pertaining to equations of motion, mathematical representation of physical phenomena, or in relations such as conservation of matter. One paper reviews Piaget's studies on the developme...