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CORPORATE COMMUNICATION
The book is a collection of articles by Academicians and Professionals on various facets of corporate communication. The author has attempted to cover the recent trends and features in the corporate world . This book can be used as a reference for the Under Graduate and Post Graduate students of Journalism and Communication and Management. This Book can be used as text book for students who want to specialize in Corporate Communication and who wants to understand the subject better from the professional perspectives .
Essentials of Corporate Communication
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Precious Souls
Precious Souls: A journey into the inspiring lives of special children and their families, is a first of its kind effort to understand the world of children with special needs and create awareness among people about their small requirements. There are 24 lives in the book and all are replete with grim determination -- so unlike us they are, but so courageously they live. Precious Souls calls for each reader to give nothing, but share all the love that they have whenever they see a special child. Equal share of your love, confidence and support should also go to their parents, who nurtured their special child, without losing hope. Even though they have seen surroundings with healthy children,...
Illuminated Spirit
An Indian physician speaks about his life and his personal crusade to eradicate blindness, both of which are integrated with his deeply held spiritual beliefs.
Digital Marketing All-in-One For Dummies
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing ...
Communication and Democracy
First in a trilogy on Communication and Democracy. Also fits with Gonzenbach, Semetko, and Protess/MccOmbs. For grads and beyond in journalism, poli comm, and mass comm.
Principles of Corporate Communication
This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
The Practice of Public Relations
Provides an overview of the nuances and intricacies of the public relations industry from the perspective of a corporate public relations practitioner, and explores the relationship between an organisation's PR department and its other communication-based functions, such as investor relations, community relations, and employee relations.
Communicating Corporate Social Responsibility
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Spiral of Cynicism
Jamieson and Cappella examine how the media cover political campaigns and significant legislation. They conclude that by focusing on the game rather than the substance the media are engendering cynicism amongst the general public.
