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Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.55, ( Atlantic International University ) (Atlantic international university), course: Doctorate in Marketing, language: English, abstract: This research work investigated the effectiveness of online marketing on integrated marketing communication strategy. Specifically, the work aimed at assessing the extent online platform improves the effectiveness of integrated marketing communication strategy. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled...
Landscape Perception
Consists of papers previously published in the Journal of environmental psychology.
Maru
The moving tale of an ophaned Masarwa girl who goes to teach in a remote village in Botswana where her own people are kept as slaves. Her presence polarises a community which does not see Masarwa people as human, and condemns her to the lonely life of an outcast.
