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Water Spectrum
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Scanning the Skies
Tornadoes, nature's most violent and unpredictable storms, descend from the clouds nearly one thousand times yearly and have claimed eighteen thousand American lives since 1880. However, the U.S. Weather Bureau--fearing public panic and believing tornadoes were too fleeting for meteorologists to predict--forbade the use of the word "tornado" in forecasts until 1938. Scanning the Skies traces the history of today's tornado warning system, a unique program that integrates federal, state, and local governments, privately controlled broadcast media, and individuals. Bradford examines the ways in which the tornado warning system has grown from meager beginnings into a program that protects millio...
Ethics in Public Relations
"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both...
The Environment as Hazard
The Environment as Hazard offers an understanding of how people around the world deal with dramatic fluctuations in the local natural systems of air, water, and terrain. Reviewing recent theoretical and methodological changes in the investigation of natural hazards, the authors describe how research findings are being incorporated into public policy, particularly research on slow cumulative events, technological hazards, the role played by social systems, and the relation of hazards theory to risk analysis. Through vivid examples from a broad sample of countries, this volume illuminates the range of experiences associated with natural hazards. The authors show how modes of coping change with...
Contingent Valuation
This major reference work the first of its kind provides a comprehensive and authoritative introduction to the large and growing literature on contingent valuation. It includes entries on over 7,500 contingent valuation papers and studies from over 130 countries covering both the published and grey literatures. This book provides an interpretive historical account of the development of contingent valuation, the most commonly used approach to placing a value on goods not normally sold in the marketplace. The major fields catalogued here include culture, the environment, and health application. This bibliography is an ideal starting point for researchers wanting to find other studies that have...
