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Political Attitudes Over the Life Span
A handsome work of cartography. The maps match census data to the results of electron returns. The third study of the political attitudes of a group of women who attended Bennington College in the 1930s and 1940s. The first two (1943 and 1967) focused on the importance of the social environment in shaping and maintaining attitudes. The third, based on interviews conducted in 1984, investigates the effect not only of social factors, but also of the aging process and the changing times. Paper edition (unseen), $21.95. Annotation copyrighted by Book News, Inc., Portland, OR
User Innovators in the Silver Market
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
D.R.D.A. Reporter
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FAMILIE ALLWEIN
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A Liberal Education
An innovative and comprehensive account of the modern university's impact on social and political attitudes.
