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Tourist Destination Management
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
İletişim Bilimi Araştırmaları I
Bir bilim dalı olarak İletişim Bilimi kapsamında ele alınabilecek konular oldukça geniş yelpazededir. Bu çeşitlilik İletişim Bilimi’nin disiplinler arası niteliğinden kaynaklanmaktadır. Yapılan bazı analizlere göre İletişim Bilimi alanının çalışılan başlıca araştırma konuları; sinema, gazetecilik, televizyon, reklamcılık, kurumsal iletişim, pazarlama, kültürlerarası iletişim, toplumsal iletişim, bilgi yönetimi, eğitim, siyasal iletişim, internet, bilişim sistemleri, iç iletişim ve kişilerarası iletişimdir. İletişim Bilimi kapsamında en az çalışılan konular ise algılama yönetimi, belge yönetimi, cep telefonu, dijital oyunlar, dijital ...
International Marketing
International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!
Spina Bifida
The aim of this book to promote a multidisciplinary approach to Spina Bifida, providing the three main specialists categories involved – neurosurgeon, orthopedic surgeons, and urologists – with a concise reference that explains the main clinical problems to be faced in everyday clinical practice. The book also provides the busy specialist with an updated overview of surgical approaches.
The Multiple Intelligences Handbook
Contains suggestions for teaching from a multiple intelligences perspective at the elementary level, including classroom-tested sample lessons, themes, and curricula.
Health of Mankind
The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.
International Business
Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business.
The Geography of Travel and Tourism
The Geography of Travel and Tourism provides a comprehensive examination of the basic principles underlying the geography of tourist demand, supply and transportation, together with a broad survey of world tourism generating and destination regions. This second edition has been fully revised and updated to take account of major changes in the tourism industry since the book was first published. These include: the changing political map of the world, the 'greening' of tourism, the growth in long-haul travel, and the increased number of tourism courses available. Classic text book First in its field
