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This best-selling text covers all the major methods of social research. By emphasizing an understanding of the theoretical logic behind the research process and demonstrating preferred techniques, this text helps students see methods as a way of thinking and gathering evidence.
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Earl Babbie, best-selling author in the field, is joined by Lucia Benaquisto, experienced researcher and teacher for The Basics of Social Research, First Canadian Edition. This outstanding author team makes abstract theory understandable with humour and down-to-earth examples. Canadian examples and Canadian social science research make the text even more relevant to students. This textbook is for a one semester course in research methods. The adaptation is unique because it took the American edition but added unique chapters and methods based on the reviewers? desire for comprehensive coverage. There is more material on ethics and qualitative research in the Canadian edition. There is also coverage of a more advanced topic, the elaboration model. This adaptation is also uniquein the Canadian market because of its rich ancillary package.
By emphasizing an understanding of the theoretical logic behind the research process and preferred techniques, The Practice of Social Research, 7th, helps students see methods as a way of thinking and gathering evidence. Using an informal, conversational writing style, Babbie diffuses student anxiety by delivering clear, practical, example-filled discussions of all the major methods of social research.
Become a competent, confident, and critical consumer of social research with Earl Babbie's SOCIAL RESEARCH COUNTS. Written with wit, and with a desire to see you succeed in the course, the book presents the main tenets of research methods concisely and in a visually appealing, full-color format that engages you in the topics and helps you make the connection between a concept and its real-world applications. Each chapter includes features designed to guide you through the material, including Learning Objectives that offer you an easy-to-follow guide to the content, as well as "Tips and Tools" and "Research in Real Life" boxes that provide opportunities for you to better equip yourself with relevant skills. As a result of using this book, you will gain a firm footing in the foundational skills and principles of research methods.
A concise, affordable paperback research methods text from Earl Babbie, who defined how to teach the research methods course with the publication of THE PRACTICE OF SOCIAL RESEARCH. The streamlined Second Edition of THE BASICS OF SOCIAL RESEARCH emphasizes the fundamental concepts of both quantitative and qualitative research methods. Inductive chapter openings pose social research problems that are addressed and resolved in each chapter through the application of key chapter concepts. Each chapter contains detailed examples, and new sections on how to interpret the results of data analysis. The second edition features increased technology integration as well. SPSS, MicroCase, HyperResearch, and NVIVO statistical software examples are given throughout the text. Web icons indicate where practice exercises and tutorials are available on the companion web site. The text provides students with the necessary tools for understanding the basics of social research methods, and for applying these concepts both inside and outside the classroom.
Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is THE book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.
This title provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
Written by esteemed social science research authors Earl R. Babbie, William E. Wagner, and Jeanne Zaino, Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics, Ninth Edition encourages students to practice SPSS as they read about it, providing a practical, hands-on introduction to conceptualization, measurement, and association through active learning. This fully revised workbook will guide students through step-by-step instruction on data analysis using the latest version of SPSS and the most up to date General Social Survey data. Arranged to parallel most introductory research methods texts, this text starts with an introduction to computerized data analysis and the social research process, then takes readers step-by-step through univariate, bivariate, and multivariate analysis using SPSS Statistics. In this revised edition, active and collaborative learning will be emphasized as students engage in a series of practical investigative exercises.