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Designing Health Messages
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
I'm Right and You're an Idiot - 2nd Edition
Become a more effective and powerful communicator in today's highly polarized and polluted public square The most pressing problem we face today is not climate change. It is pollution in the public square, where a toxic smog of adversarial rhetoric, propaganda, and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems. In this second edition of I'm Right and You're an Idiot, James Hoggan grapples with this critical issue, through interviews with outstanding thinkers and drawing on wisdom from highly regarded public figures. Featuring a new, radically revised prologue, afterword, and a new chapter addressing the ch...
Saving Us
United Nations Champion of the Earth, climate scientist, and evangelical Christian Katharine Hayhoe changes the debate on how we can save our future in this nationally bestselling “optimistic view on why collective action is still possible—and how it can be realized” (The New York Times). Called “one of the nation’s most effective communicators on climate change” by The New York Times, Katharine Hayhoe knows how to navigate all sides of the conversation on our changing planet. A Canadian climate scientist living in Texas, she negotiates distrust of data, indifference to imminent threats, and resistance to proposed solutions with ease. Over the past fifteen years Hayhoe has found ...
Reconsidering Reparations
"Christopher Columbus' voyage changed the world forever because the era of racial slavery and colonialism that it started built the world in the first place. The irreversible environmental damage of history's first planet-sized political and economic system is responsible for our present climate crisis. Reparations calls for us to make the world over again: this time, justly. The project of reparations and racial justice in the 21st century must take climate justice head on. The book develops arguments about the role of racial capitalism in global politics, addresses other views of reparations, and summarizes perspectives on environmental racism"--
Instant Recess
This lively, inspiring, and informative book zeroes in on the state of American fitness—persistently sedentary, plagued by obesity—and issues a clarion call to action that reaches across economic, racial, and educational lines. Toni Yancey finds that despite our best intentions and repeated resolutions to exercise, as well as a 40-year investment in fitness education and counseling, physical activity in all levels of society continues to plummet. In a warm, reader-friendly narrative that draws on solid scientific research, personal experience, and her own poetry, Yancey calls for a radically different approach: one that respects diversity and is grounded in the cultures of those most at ...
Essentials of Public Health Communication
Health Behavior, Education, & Promotion
Wealth and Climate Competitiveness
"In his twenty-first book, Wealth and Climate Competitiveness: The New Narrative on Business and Society, Bruce Piasecki argues that a set of five recurring prejudices, from 1900 to 2020, have held up real progress on climate action."--Amazon.com.
A Future We Can Love
Discover wisdom and guidance to face the climate emergency from the most influential spiritual and environmental leaders of our time, including the Dalai Lama, Greta Thunberg, Joanna Macy, Vandana Shiva, Paul Hawken, Katharine Hayhoe, and Matthieu Ricard. When the Dalai Lama and Greta Thunberg spoke for the first time in January 2021, millions of people around the world took notice. “It is encouraging to see how you have opened the eyes of the world to the urgency to protect our planet, our only home,” the Dalai Lama wrote to Greta before their meeting. A Future We Can Love shares the words of these two great figures, generations apart, bringing them into dialogue with dozens of visionar...
Encyclopedia of Science and Technology Communication
The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of cont...
