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Eco-efficiency
This book outlines the principles of eco-efficiency and presents case studies of their application from a number of international companies, including 3M and the Dow Chemical Company. The term "eco-efficiency" describes business activities that create economic value while reducing ecological impact and resource use. This book outlines the principles of eco-efficiency and presents case studies of their application from a number of international companies, including 3M and the Dow Chemical Company. It also discusses the value of partnerships--with other companies, business associations, communities, regulators, and environmental and other nongovernmental groups. In the conclusion, the authors argue that business must become more eco-efficient and that governments need to change the conditions under which business operates, including tax and regulatory regimes, to make them more conducive to eco-efficiency.
The 18 Immutable Laws of Corporate Reputation
A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protec...
Weather by the Numbers
The history of the growth and professionalization of American meteorology and its transformation into a physics- and mathematics-based scientific discipline. For much of the first half of the twentieth century, meteorology was more art than science, dependent on an individual forecaster's lifetime of local experience. In Weather by the Numbers, Kristine Harper tells the story of the transformation of meteorology from a “guessing science” into a sophisticated scientific discipline based on physics and mathematics. What made this possible was the development of the electronic digital computer; earlier attempts at numerical weather prediction had foundered on the human inability to solve no...
FORTUNE The Greatest Business Decisions of All Time
Decisions equal success--nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford d...
Apple
Apple takes a look at the world's largest tech company, examining its many ups and downs in the decades since it was founded by Steve Jobs and Steve Wozniak. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Air Apparent
Weather maps have made our atmosphere visible, understandable, and at least moderately predictable. In Air Apparent Mark Monmonier traces debates among scientists eager to unravel the enigma of storms and global change, explains strategies for mapping the upper atmosphere and forecasting disaster, and discusses efforts to detect and control air pollution. Fascinating in its scope and detail, Air Apparent makes us take a second look at the weather map, an image that has been, and continues to be, central to our daily lives. "Clever title, rewarding book. Monmonier . . . offers here a basic course in meteorology, which he presents gracefully by means of a history of weather maps." —Scientifi...
Tearing Down the Walls
He is one of the world's most accomplished figures of modern finance. As chairman and chief executive officer of Citigroup, Sanford "Sandy" Weill has become an American legend, a banking visionary whose innovativeness, opportunism, and even fear drove him from the lowliest jobs on Wall Street to its most commanding heights. In this unprecedented biography, acclaimed Wall Street Journal reporter Monica Langley provides a compelling account of Weill's rise to power. What emerges is a portrait of a man who is as vital and as volatile as the market itself. Tearing Down the Walls tells the riveting inside story of how a Jewish boy from Brooklyn's back alleys overcame incredible odds and deep-seat...
