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Homo Anthropologicus
Skilfully analysing the challenges posed by management practices to the human condition, Jean-François Chanlat examines the sociological evolution of modern management. This book acts as a crucial pedagogical guide to the history and essence of managerial operations.
Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand cat...
Solidarity and Organization
Solidarity is an ‘unthought’ in the fields of organizational theory and management sciences. However, it is an increasingly important feature in the management of organizations. The contemporary world suffers from a double unsustainability: the abusive exploitation of natural resources endangers the balance of the climate and biodiversity, while growing inequalities condemn our ability to maintain a balanced society. These unsustainabilities are mutually reinforcing and call for the affirmation of a double solidarity, which unites humans among themselves, and links humans and nonhumans. Such an effort cannot be decreed. It must be organized. Based on numerous grassroots initiatives and c...
Science, Technology and Innovation Culture
We are facing unprecedented challenges today. For many of us, innovation would be our last hope. But how can it be done? Is it enough to bet on the scientific culture? How can technical culture contribute to innovation? How is technical culture situated with regards to what we name collectively the culture of innovation? It is these questions that this book intends to address.
Firm Internationalization
In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough...
Sustainability Management And Network Management
The authors focus on the problem of sustainability from the standpoint of corporate management in this book. They propose that 'sustainability management not only earns profits, but also fulfills social responsibilities while considering the environment, people, and society, and enables management to continue to have the potential to survive in the future'. In that sense, it is also related to the Sustainability Development Goals. To fulfil this aim, the authors focus on how companies should implement sustainability management through considering both the theoretical aspects and practical aspects of actual companies.From a theoretical perspective, the authors consider the construction of a b...
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Innovation Economics, Engineering and Management Handbook 1
Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 1 is the first of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity.
