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"The Johnston typeface influenced the design of the whole London transport system and is seen, in an adapted form, every day by millions on Tube trains, station signs, buses, posters, leaflets and maps.A symbol of London, globally recognised, the Johnston typeface is 100 years old in 2016. This book celebrates the typeface and the life and work of its creator, Edward Johnston. Illustrated with images from the collections at London Transport Museum and other relevant collections, it tells of the journey that the Johnston typeface has taken from Johnston's first meeting with Frank Pick in 1913 to the advent of New Johnston and its evolution and use up to the London 2012 Olympics.The influence ...
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As well as being considered the classic biography of an extraordinary man, this book is also a marvelously informative introduction to the history of calligraphy in this century and a great aid to a deeper understanding of "Writing & Illuminating & Lettering", Johnston's masterpiece.
Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.
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Werk van de Engelse calligraaf, aangevuld met fragmenten uit zijn publikaties en voordrachten, en met opinies van zijn tijdgenoten.
Since its establishment 150 years ago as the world's first urban subway, the London Underground has continuously set a benchmark for design that many transit systems around the world - from New York to Tokyo to Moscow and beyond - have followed. London Underground by Design is the first meticulous study of every aspect of that feat. Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how all these came together to shape not just the identity of the Underground, but the character of London itself. This is the story of some of the most celebrated figures in design history - from Frank Pick, the guru who conceptualised the design of the modern Tube with his idea of 'design fit for purpose', to Harry Beck, the creator of the Tube map, and from Marion Dorn, one of the leading textile designers of the 20th Century, to Edward Johnston, creator of the distinctive font that bears his name. Rich with stunning illustrations, London Underground by Design shows that design is about more than aesthetic pleasure, but is crucial to how we get around.