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International Marketing and Export Management
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and ...
From Black Power to Black Studies
The black power movement helped redefine African Americans' identity and establish a new racial consciousness in the 1960s. As an influential political force, this movement in turn spawned the academic discipline known as Black Studies. Today there are more than a hundred Black Studies degree programs in the United States, many of them located in America’s elite research institutions. In From Black Power to Black Studies, Fabio Rojas explores how this radical social movement evolved into a recognized academic discipline. Rojas traces the evolution of Black Studies over more than three decades, beginning with its origins in black nationalist politics. His account includes the 1968 Third Wor...
Reality Squared
Reality-based television has come to play a major role in both production decisions and network strategy. This text examines the representation of reality within the televisual viewing frame, as well as the exponential growth of these programmes.
Actors and American Culture, 1880-1920
The forty years 1880 to 1920 marked the golden age of the American theatre as a national institution, a time when actors moved from being players outside the boundaries of respectable society to being significant figures in the social landscape. As the only book that provides an overview of the late nineteenth- and early twentieth-century theatre, Actors and American Culture is also the only study of the legitimate stage that overtly attempts to connect actors and their work to the wider aspects of American life.
Proceedings of the 1998 Multicultural Marketing Conference
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at la...
The Collected Letters of Robinson Jeffers, with Selected Letters of Una Jeffers
The 1930s marked a turning point for the world. Scientific and technological revolutions, economic and social upheavals, and the outbreak of war changed the course of history. The 1930s also marked a turning point for Robinson Jeffers, both in his career as a poet and in his private life. The letters collected in this second volume of annotated correspondence document Jeffers' rising fame as a poet, his controversial response to the turmoil of his time, his struggles as a writer, the growth and maturation of his twin sons, and the network of friends and acquaintances that surrounded him. The letters also provide an intimate portrait of Jeffers' relationship to his wife Una—including a full account of the 1938 crisis at Mabel Dodge Luhan's home in Taos, New Mexico that nearly destroyed their marriage.
Starring Madame Modjeska
The “important . . . meticulously researched” prize-winning biography of the pre-eminent Polish star of the nineteenth century global stage (CosmopolinReview.com). In reintroducing “a little-remembered actress to a new American audience” biographer Beth Holgram delivers a revelatory portrait of Helena Modjeska—from unparalleled European success to her reign as the most acclaimed, and most recognized female celebrity in the late nineteenth-century United States. In 1876, Poland’s leading actress, Helena Modrzejewska, accompanied by her husband, the self-stylized Count Bozente, emigrated to southern California to give up her career and establish a utopian commune. In light of its f...
California in the 1930s
Alive with the exuberance, contradictions, and variety of the Golden State, this Depression-era guide to California is more than 700 pages of information that is, as David Kipen writes in his spirited introduction, "anecdotal, opinionated, and altogether habit-forming." Describing the history, culture, and roadside attractions of the 1930s, the WPA Guide to California features some of the very best anonymous literature of its era, with writing by luminaries such as San Francisco poet Kenneth Rexroth, composer-writer- hobo Harry Partch, and authors Tillie Olsen and Kenneth Patchen.
Teachers and Scholars
The University of California at Berkeley is today best known as a great research center and popularly remembered as a locus of campus unrest in the 1960s. This memoir by the eminent sociologist and historian of ideas Robert Nisbet views Berkeley from a different perspective. Teachers and Scholars is a fascinating picture of Berkeley as it was a half a century ago in its move to become the most important center of learning west of the Mississippi. Nisbet recounts his years there as student and teacher, and offers vivid portraits of Berkeley's professors and personalities.Between the Great Depression and entry into World War II, Berkeley was a unique window on a Western world in turmoil. All t...
Making Global MBAs
A generation of aspiring business managers has been taught to see a world of difference as a world of opportunity. In Making Global MBAs, Andrew Orta examines the culture of contemporary business education, and the ways MBA programs participate in the production of global capitalism through the education of the business subjects who will be managing it. Based on extensive field research in several leading US business schools, this groundbreaking ethnography exposes what the culture of MBA training says about contemporary understandings of capitalism in the context of globalization. Orta details the rituals of MBA life and the ways MBA curricula cultivate both habits of fast-paced technical competence and “softer” qualities and talents thought to be essential to unlocking the value of international cultural difference while managing its risks. Making Global MBAs provides an essential critique of neoliberal thinking for students and professionals in a wide variety of fields.
