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Pengantar Manajemen Pemasaran
Buku ajar "Pengantar Manajemen Pemasaran" ini dirancang sebagai panduan komprehensif bagi mahasiswa, dosen, dan praktisi yang ingin memahami dasar-dasar manajemen pemasaran secara mendalam. Buku ini mencakup berbagai konsep penting seperti Konsep Dasar Manajemen Pemasaran, Analisis Lingkungan Pemasaran, Perilaku Konsumen, Perencanaan Pemasaran, Fungsi dan Jenis-Jenis Pasar, Segmentasi Pasar dan Targeting, Posisi Pemasaran dan Diferensiasi, Strategi Produk, Strategi Harga, Strategi Distribusi (Penyaluran), Strategi Promosi, Personal dan Digital Branding, Tanggung Jawab Sosial Perusahaan (CSR) dalam Pemasaran, serta Tren dan Inovasi dalam Pemasaran. Melalui buku ini, pembaca diharapkan mampu mengembangkan kemampuan analisis dan strategi dalam merancang serta mengimplementasikan program pemasaran yang efektif. Dengan mengedepankan relevansi dan aplikasi praktis, buku ini menjadi sumber referensi yang berguna bagi mereka yang ingin menguasai ilmu pemasaran dan mengaplikasikannya dalam berbagai konteks keilmuan manajemen.
Indonesian Cinema
Indonesia's quasi-military dictatorship has sought since 1965 to mould Indonesian society into a male-oriented, capitalist, Javanese-dominated national framework. Cinema and television are the most closely-controlled mass media in Indonesia, and films for mass consumption have played an important role in the government's vast socio-political engineering project.Krishna Sen describes the background and present-day Indonesian film industry and explores how the country's society and history are represented in its film culture. From a critique of four films, she concludes that Indonesian cinema privileges the military against the civilian, the middle class against the popular classes, and men against women. Backed by careful documentation from cinema literature, this is a radical, in-depth perspective on film - its implications, its vulnerability to manipulation and its artistic and propagandist value.
The Will to Improve
The Will to Improve is a remarkable account of development in action. Focusing on attempts to improve landscapes and livelihoods in Indonesia, Tania Murray Li carefully exposes the practices that enable experts to diagnose problems and devise interventions, and the agency of people whose conduct is targeted for reform. Deftly integrating theory, ethnography, and history, she illuminates the work of colonial officials and missionaries; specialists in agriculture, hygiene, and credit; and political activists with their own schemes for guiding villagers toward better ways of life. She examines donor-funded initiatives that seek to integrate conservation with development through the participatio...
MENGGALI PONDASI KARAKTER BANGSA DENGAN SEMANGAT SUMPAH PEMUDA
Semangat dan nilai sumpah pemuda melahirkan nilai nasionalisme. Nilai yang mengutamakan semangat kebangsaan dan memangkas aspek kedaerahan. Kesadaran untuk bersatu melalui spirit sumpah pemuda, pembangunan karakter dan pendidikan karakter diharapkan menjadi kekuatan yang masih akan terus terbangun. Nilai sumpah pemuda menjadi aplikatif ketika dilaksanakan dalam pendidikan karakter di sekolah dan kampus-kampus. Sekolah dan kampus menjadi miniature masyarakat dan miniature kebangsaan yang kompleks dan sarat nilai. Sudah waktunya sekolah dan kampus menerapkan nilai-nilai semangat sumpah pemuda dalam aktifitasnya. Melalui Buku Menggali Pondasi Karakter Bangsa Dengan Semangat Sumpah Pemuda dapat ...
Mechanisms of antibiotic resistance
Antibiotics represent one of the most successful forms of therapy in medicine. But the efficiency of antibiotics is compromised by the growing number of antibiotic-resistant pathogens. Antibiotic resistance, which is implicated in elevated morbidity and mortality rates as well as in the increased treatment costs, is considered to be one of the major global public health threats (www.who.int/drugresistance/en/) and the magnitude of the problem recently prompted a number of international and national bodies to take actions to protect the public (http://ec.europa.eu/dgs/health_consumer/docs/road-map-amr_en.pdf: http://www.who.int/drugresistance/amr_global_action_plan/en/; http://www.whitehouse....
Science for the Protection of Indonesian Coastal Ecosystems (SPICE)
Science for the Protection of Indonesian Coastal Ecosystems (SPICE) provides key information on all aspects related to the management of coastal ecosystems. This includes the coastal management involved, the ecology of this area, and the relationship between humans and the environment found here. The book presents guidelines defined by scientific experts, allowing for proper application of science products into ecosystem management. The bio-geo-physical importance of coastal ecosystems of Indonesia makes this a book of global importance and interest. - Written by an Indonesian-German author team, giving a unique and global perspective on the coastal ecosystems - Presents text boxes with research gaps and policy implications, giving the reader an easy grasp of what needs to be done in terms of research and management - Features best practice case-studies that can be applied to coastal ecosystems around the world, offered through the lens of Indonesia, a region of global relevance in terms of climate and environmental change
Tissue Preservation Index (TPI) and Gelification Index (GI) with the Quality of Coal as Well as the Connection to the Acid Water Mining
This research focuses on the coal environment, especially the relation between the depositional environment (TPI-GI) with coal quality and acid water mining. Tissue Preservation Index (TPI) and Gelification Index (GI) are secondary analyzes of the coal depositional environment. The analysis of TPI-GI was carried out based on the analysis of Diesel, 1986. Coal Quality and Acid Water Mining have a relation, especially where coal is deposited, therefore this research studies further how these relations are related. In addition, this study explains a little about coal and its quality and how to correlate the two using the trendline polynomial method.
International Conference on Physics and its Applications
International Conference on Physics and Its Applications (ICPAP 2011) is aimed at providing the much needed forum of scientific communication and interaction among distinguished scientists working in the field of physics and related fields. The topics delivered in this conference cover: Theoretical High Energy Physics, Material Science and Technology, Biophysics and Medical Physics, Nuclear Science and Engineering, Earth and Planetary Sciences, Computational Physics, Instrumentation and Measurement, Physics Educations.
Contemporary Indonesian Film
This highly informative book explores the world of Post-Soeharto Indonesian audio-visual media in the exiting era of Reform. From a multidisciplinary approach it considers a wide variety of issues such as mainstream and alternative film practices, ceremonial and independent film festivals, film piracy, history and horror, documentary, television soaps, and Islamic films, as well as censorship from the state and street. Through the perspective of discourses on, and practices of film production, distribution, and exhibition, this book gives a detailed insight into current issues of Indonesia’s social and political situation, where Islam, secular realities, and ghosts on and off screen, mingle or clash.
