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Cases on Chinese Unicorns and the Development of Startups
In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions. Cases on Chinese Unicorns and the ...
Cases on Social Justice in China and Perspectives on Chinese Brands
As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
European Perceptions of China and Perspectives on the Belt and Road Initiative
European Perceptions of China and Perspectives on the Belt and Road Initiative is a collection of fourteen essays on the way China is perceived in Europe today. These perceptions – and they are multiple – are particularly important to the People’s Republic of China as the country grapples with its increasingly prominent role on the international stage, and equally important to Europe as it attempts to come to terms with the technological, social and economic advances of the Belt and Road Initiative. The authors are, on the whole, senior academics specializing in such topics as International Relations and Security, Public Diplomacy, Media and Cultural Studies, and Philosophy and Religion from more than a dozen different European countries and are involved in various international projects focussed on Europe-China relations.
Blockchain Applications in Cryptocurrency for Technological Evolution
The development of information technology in supply chains has shown that this digital revolution can be a source of performance for enterprises and governments. Among these technologies is blockchain. The application of blockchains in cryptocurrency reduces information security risks and eliminates several processing and transaction fees and allows countries with volatile currencies to have a more stable currency. Blockchain Applications in Cryptocurrency for Technological Evolution features a collection of contributions related to the application of blockchain technology in cryptocurrency. It further explains the ways in which these applications have affected the industry. Covering topics such as crypto mining attacks, data processing architecture, and purchase power, this premier reference source is an excellent resource for business leaders and executives, IT managers, logistics specialists, students and faculty of higher education, librarians, researchers, and academicians.
Digital Active Methodologies for Educative Learning Management
Recently, education as a whole has undergone a serious change as online learning has increased in popularity. In order to provide students with the most innovative educational practices and ensure institutions are up to date in their teaching policies, digital tools and techniques must be implemented. Further study on the current methodologies of online teaching and learning is required to understand the best practices and challenges. Digital Active Methodologies for Educative Learning Management develops a theoretical and practical study related to the change in learning management and discusses how various digital tools and frameworks can be applied to manage education. Covering key topics such as emerging technology, social media, online learning, and artificial intelligence, this reference work is ideal for librarians, administrators, school faculty, academicians, scholars, practitioners, instructors, and students.
Origin and Branding in International Market Entry Processes
In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International...
Sales Management for Improved Organizational Competitiveness and Performance
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Managing Festivals for Destination Marketing and Branding
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the mos...
Government Impact on Sustainable and Responsible Supply Chain Management
A supply chain comprises different actors existing in different countries, including suppliers, producers, and customers. Clothes are supplied from Asia to all other regions; most coffee beans are supplied from South America; and cocoa is produced in Africa. Protecting the rights of people who produce goods in different countries is essential. In fact, according to this evolutionary law, companies need to identify, analyze, and prioritize the risks in their supply chains, and new policies must be established based on these results. New measures are taken to prevent or minimize violations of human rights and damage to the environment. Companies also need to set up grievance channels for peopl...
Digitalization of Decentralized Supply Chains During Global Crises
During global crises, apart from humanitarian concerns, at the economic level, supply chains around the world can be impacted. These crises can cause huge uncertainties in both the supply and demand parts of supply chains. On one side, the demand for some products and services can be reduced. On the other side, manufacturers around the world are facing shortages of supplies of raw materials and parts because of interruptions in production, disruptions to transportation, and labor shortages. In this context, organizations start to re-examine their production and service systems based on digitization of operations to not only mitigate the risk but also to build a resilient supply chain while c...
