Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
An Analysis of Theodore Levitt's Marketing Myopia
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution compris...
Strategic Advertising Management
"An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
An Analysis of Theodore Levitt's Marketing Myopia
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution compris...
Writing Differently
Writing Differently is a critical, insightful, poetic and timely collection of essays, poems, plays and auto-ethnographic pieces that showcases the potential of academic writing. The volume will be of interest to those interested in alternative ways of working, researching, thinking, organizing, writing research and research lives.
Becoming Liz Taylor
'An accomplished and memorable debut full of heart and heartbreak - an absolute corker for reading groups!' Ruth Hogan, bestselling author of The Keeper of Lost Things Val, a widow living in Weston-super-Mare, spends lonely evenings dressing up as the movie star Elizabeth Taylor. It seems to be a way of coping with the loss and sadness she has experienced in her life. One day, when Val sees a pram left unattended on the seafront, on a whim she kicks off the brake and walks away with it... Set in the present and the 1970s, BECOMING LIZ TAYLOR is a vivid and touching depiction of love, loss and bereavement - thought-provoking, moving fiction for fans of Rachel Joyce, Emma Healey and Ruth Hogan.
Between a Mother and Her Child
When Maggie and Bill's eldest son Jake dies suddenly, they're swept away on a tide of grief that fractures their marriage. Maggie and the children are left clinging to the wreckage of their family. Enter Kate, housekeeper, companion and shoulder to cry on. She's here to pick up the pieces and fix what isn't completely broken. But can Maggie trust Kate? And why is Kate so keen to help?
Late Nights on Air
The Scotiabank Giller Prize–winning novel from Elizabeth Hay. Harry Boyd, a hard-bitten refugee from failure in Toronto television, has returned to a small radio station in the Canadian North. There, in Yellowknife, in the summer of 1975, he falls in love with a voice on air, though the real woman, Dido Paris, is both a surprise and even more than he imagined. Dido and Harry are part of the cast of eccentric, utterly loveable characters, all transplants from elsewhere, who form an unlikely group at the station. Their loves and longings, their rivalries and entanglements, the stories of their pasts and what brought each of them to the North, form the centre. One summer, on a canoe trip four...
APS Observer
None
Marketing Myopia
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Small Group Research
This new volume covers studies and reviews published in the period 1975 to 1988. Its focus is not on the evaluation of current research, but rather it calls attention to available works that might be relevant for those wishing to do further research in a specified area. For this reason the editors refer to other reviews of parts of this literature that may provide a somewhat different perspective or that include citations selected on different criteria. When a study deals with more than one major variable or effect, it may be cited in several chapters.
