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An Analysis of Theodore Levitt's Marketing Myopia
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution compris...
Strategic Advertising Management
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Writing Differently
Writing Differently is a critical, insightful, poetic and timely collection of essays, poems, plays and auto-ethnographic pieces that showcases the potential of academic writing. The volume will be of interest to those interested in alternative ways of working, researching, thinking, organizing, writing research and research lives.
The Dark Side of Marketing Communications
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, th...
Consumer Culture Theory
The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.
The Comics World
Contributions by Bart Beaty, T. Keith Edmunds, Eike Exner, Christopher J. Galdieri, Ivan Lima Gomes, Charles Hatfield, Franny Howes, John A. Lent, Amy Louise Maynard, Shari Sabeti, Rob Salkowitz, Kalervo A. Sinervo, Jeremy Stoll, Valerie Wieskamp, Adriana Estrada Wilson, and Benjamin Woo The Comics World: Comic Books, Graphic Novels, and Their Publics is the first collection to explicitly examine the production, circulation, and reception of comics from a social-scientific point of view. Designed to promote interdisciplinary dialogue about theory and methods in comics studies, this volume draws on approaches from fields as diverse as sociology, political science, history, folklore, communica...
Marriage and Divorce in America
This wide-ranging resource will help readers understand the history and current state of marriage and divorce in the United States, including their many cultural, economic, political, legal, and religious facets. Coverage includes information and insights on broad trends in relationships that are changing the landscape of American society, such as childcare, delayed marriages, blended families, and prevalence of marriage and divorce among various socioeconomic groups. In addition, the encyclopedia features in-depth entries covering high-interest issues that are shaping the character of marriage, divorce, relationships, and family life in the 21st century, including economic/legal topics (child support, prenups, divisions of assets in divorce, the wedding industry, no-fault divorce, legal representation in divorce, and economic independence as a factor in separations/divorce); other divorce factors (infidelity, parenthood, illness, domestic abuse, and child abuse); and a host of other legal/cultural issues, factors, and phenomena, both current and historical.
Organizational Behavior
A true learning tool for students and scholars alike; the third edition of Organizational Behavior: A Management Challenge has been designed to effectively present an overview of the challenges facing managers and employees in today's competitive organizations. The latest research in organizational behavior has been interwoven with real-life cases and practical applications to provide a highly accessible text for advanced undergraduate and MBA students of management and psychology. To reflect the evolving challenges of today's organizations, this text contains expanded coverage of new technologies and global businesses and brings the sophisticated world into the classroom. A new chapter on I...
APS Observer
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India from Latin America
This book studies the economic history of India and traces the Indian path of development from a Latin American framework and perspective. Despite sharing many historical and geological similarities, dialogue between the young democracies of Latin America and the Indian subcontinent is still extremely scarce. The volume builds a common research agenda for the economic development of the Global South. It offers Latin American insights and highlights novelties and commonalities the region shares with India’s economic development. It pays special attention to the (geo)political, technological, financial, and institutional aspects related to the specific geographical and demographical features of the Indian subcontinent. A step towards strengthening the dialogue on economic development in the Global South, this book will be of interest to scholars and researchers of heterodox economics, Indian economy, comparative economics, macroeconomics, political economy, economic history, development studies, Latin American studies, and South Asian studies.
