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Mass tourism is one of the most striking developments in postwar Western societies, involving economic, social, cultural, and anthropological factors. The Mediterranean basin, which has long been a very popular destination, is explored here.
Brittany offers an excellent example of a French region that once attracted a certain cultivated elite of travel connoisseurs but in which more popular tourism developed relatively early in the twentieth century. It is therefore a strategic choice as a case study of some of the processes associated with the emergence of mass tourism, and the effects of this kind of tourism development on local populations. Efforts to package Breton cultural difference in the late nineteenth and early twentieth centuries marked a significant advance in heritage tourism, and a departure from what is commonly perceived to be a French intolerance of cultural diversity within its borders. This study explores the ...
All this is your World offers an exploration of the revolutionary integration of the Soviet Union into global processes of cultural exchange. Anne E. Gorsuch examines what it meant to be "Soviet" in a country no longer defined as Stalinist.
Selling British Columbia is an entertaining examination of the development of the tourist industry in British Columbia between 1890 and 1970. Michael Dawson argues that in order to understand the roots of the fully-fledged consumer culture that emerged in Canada after the Second World War, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. Cultural producers such as tourism promoters and the state infrastructure played important roles in fostering consumer demand, particularly during the Depression, the Second World War, and throughout the postwar era. Dawson draws upon promotional pamphlets, newspapers, advertisements, and films, as well as archival...
In the Soviet Union and the eastern bloc, the idea of "vacation" was never as uncomplicated as throwing some suitcases in the car and heading for the beach. The emphasis was on individual self-improvement within the framework of the collective, an approach manifest in everything from the scheduling of physical exercise to the group tours organized for factory workers, Party cadres, and other segments of society. Like other Soviet-style utopian projects, socialist tourism, which was often heavily laden with rules and prescriptions, was a consciousness-raising project, part of the vast effort to forge new socialist men and women. Turizm is the first book to examine the history of tourism in Ru...
The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer activism has responded to the challenges of affluence by helping to guide consumers through an increasingly complex and alien marketplace. In doing so, it has challenged the very meaning of consumer society and tackled some of the key economic, social, and political issues associated with the era of globalization.In Prosperity for All, the first international history of consumer activism, Matthew Hilton shows that modern consumer advoca...
Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.
This engaging, knowledgeable book traces the American path France has followed since resolving its searing Algerian conflict in 1962. Barnett Singer convincingly demolishes two pervasive clichés about modern France: first, that the country has never been fit to fight wars, including wars on terror; and second, that the French have always been and remain overwhelmingly anti-American. The end of the war led to an important sea change, clearing the way for France to embrace American culture, especially rock 'n' roll, and more generally, an American-style emphasis on personal happiness. The author argues that today's France, wounded by the loss of traditions and stability, is increasingly pro-American, clinging to trends from across the Atlantic as to a lifeline.
Offers a historical case study by examining the Marshall Plan as the form of public diplomacy of the United States in France after World War Two.
Skiing into Modernity is the story of how skiing moved from Europe’s Scandinavian periphery to the mountains of central Europe, where it came to define the modern Alps and set the standard for skiing across the world. Denning offers a fresh, sophisticated, and engaging cultural and environmental history of skiing that alters our understanding of the sport and reveals how leisure practices evolve in unison with our changing relationship to nature. Denning probes the modernist self-definition of Alpine skiers and the sport’s historical appeal for individuals who sought to escape city strictures while achieving mastery of mountain environments through technology and speed—two central features distinguishing early twentieth-century cultures. Skiing into Modernity surpasses existing literature on the history of skiing to explore intersections between work, tourism, leisure, development, environmental destruction, urbanism, and more.