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Shoppernomics
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally impor...
A World Made for Money
A ;spirited and incisive survey of economic geography, A World Made for Money begins with the author stopped at a red light in Norman, Oklahoma. Observing the landscape of drugstores and banks, and for that matter the stoplight and roads themselves, Bret Wallach observes, "Everything I see has been built to make money" or, at the very least, to facilitate making money. This, he argues, is a global phenomenon that nonetheless has occurred only within the past hundred years or so. Although guidebooks and culture brokers often disparage these landscapes of commerce, Wallach--recipient of a MacArthur "genius grant"--argues that we would do well to pay them close attention. A World Made for Money...
Dodo
Scientific journal from Durrell Wildlife Conservation Trust
Field and Laboratory Methods in Primatology
Building on the success of the first edition and bringing together contributions from a range of experts in the field, the second edition of this guide to research on wild primates covers the latest advances in the field, including new information on field experiments and measuring behaviour. It provides essential information and advice on the technical and practical aspects of both field and laboratory methods, covering topics such as ethnoprimatology; remote sensing; GPS and radio-tracking; trapping and handling; dietary ecology; and non-invasive genetics and endocrinology. This integrated approach opens up new opportunities to study the behavioural ecology of some of the most endangered primates and to collect information on previously studied populations. Chapters include methodological techniques; instructions on collecting, processing and preserving samples/data for later analysis; ethical considerations; comparative costs; and further reading, making this an invaluable tool for postgraduate students and researchers in primatology, behavioural ecology and zoology.
The Worlds Educators Create
The connection between place and education has always been complicated and in recent decades has mostly been ignored during the standardization era of education. This book provides a different lens to view this connection between place and education as one that is not optional, but inherent to all education. Furthermore, place is looked at not as an ingredient in educational practice, but as an outcome of education. Instead of merely considering how communities and landscapes can be incorporated into teaching practices, The Worlds Educators Create explores how educators can contribute toward the creation and meaning of the places themselves. By incorporating lenses from many fields of study, this book aims to create a unifying perspective of place beneficial for educators across content areas and grade levels. In so doing, educators are able to see the true impact of their work in shaping the places around them. Ultimately, The Worlds Educators Create calls for education to not merely occur in places, but contribute toward making the places themselves more just and equitable.
Parenting for Primates
In this natural history of primate parenting, Smith compares parenting by nonhuman and human primates. In a narrative rich with vivid anecdotes derived from interviews with primatologists, from her own experience breeding cottontop tamarin monkeys for over thirty years, and from her clinical psychology practice, Smith describes the ways that primates care for their offspring, from infancy through young adulthood.
Shoppernomics
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally impor...
Dodo
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Inside the Secondary Classroom (RLE Edu O)
Focusing on pupils moving from primary to middle or secondary school, it describes and evaluates the schools’ programmes to ease transfer, and includes material provided by the pupils themselves. The main body of the book is a rich and detailed account of the first months of life in new secondary schools, where the pleasures and perils of new friends, new teachers and new subjects, and a new approach to teaching are encountered. The book conveys vividly how pupils experience a new environment, and meet its dangers, rules and regulations, timetable, complex groupings and ideology. Inside the Secondary Classroom was the first comparative ethnography of school life in Britain, carried out in six schools. It reveals surprising similarities and differences between them.The cases studied range from highly successful pupils with nine ‘O’ levels to others with severe social and personal problems.
Wildlife Review
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