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If you have a healthy product that you want to get on the shelves, there's so much that's involved, including Branding, Social media, and public demonstrations in supermarkets (there so much more involved than you'd actually imagine), among others. In this book, you will discover: - Chapter 1. What are "Healthy" and "Natural" CPGs? - Chapter 2. Packaging/Branding - Make Your Products Attractive and Appetizing in 3-5 Seconds - Chapter 3. Pricing & Presenting Healthy Foods & Beverages - Chapter 4. Promoting & Marketing Healthy Products - Chapter 5. Customer Service - Chapter 6. PR & Advertising - Chapter 7. Demonstrations (Tasting) - Chapter 8. Consumer Events - Chapter 9. Trade Shows - Chapter 10. POS, Collaterals, Swags - Chapter 11. E-Commerce - Chapter 12. Certifications & CSR (Corporate Social Responsibility) - Chapter 13. Placement - Distributing Healthy Products - Chapter 14. Industry Information (Sourcing) - Chapter 15. How to Hire Employees and What Tools to Use It's a valuable resource for anyone who's interested in Consumer Packaged Goods and the crazy world of marketing, all based on the author's own experiences and knowledgeable expertise. Get your copy today!
William Parke was born about 1765, and married Synah Perry in 1787. They lived in Adair Co., Kentucky, where he died in 1825/1826.
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations lead...